Tag: branded entertainment

Brands are turning marketing budgets into production capital, moving deeper into Hollywood’s development, financing and distribution process as studios and streamers reduce commissioning and look to share risk. The shift gives advertisers more influence over what gets made and creates…

Crocs used its five-part vertical microdrama Charmed to Meet You to test serialized storytelling as a distribution strategy, embedding Jibbitz directly into the plot to drive engagement rather than running a traditional campaign. The move reflects a broader shift toward…

Google has launched 100 Zeros, a film and television initiative focused on embedding its technology and values into pop culture through entertainment. The effort is a multiyear partnership with Range Media Partners, with projects aimed at shifting youth perception and…