Tag: Bravia

Sony's proposed $1 billion Bravia joint venture with TCL would give TCL 51% ownership and operational control of the TV business, while Sony keeps a 49% stake, retains the Bravia brand in market, and shifts manufacturing, distribution, and support to…

Sony's handing operational control of its Bravia TV business to TCL in a new joint venture, selling a 51% stake while retaining 49%. The move shifts Bravia's focus from manufacturing to software, picture processing, and brand positioning, as Sony acknowledges…