Tag: churn reduction

Skip explains that streaming services prioritize episodic content because it drives longer engagement, more ad inventory, and stronger retention than films. Shows extend viewing sessions, create repeat entry points, and generate multiple monetization cycles, while movies typically deliver a single,…

Basics of Streaming breaks down content discovery as a layered system spanning metadata, OS-level placement, in-app UX, personalization, and off-platform triggers that collectively drive engagement. As content libraries expand and fragmentation grows, discovery has become a key driver of retention,…

Spotify just launched group chats, but this isn’t about going social. It’s a calculated move to keep listening, sharing, and conversation in one place, and it could quietly reshape how users stick with the app. The feature doesn’t scream for…

Recurly's latest State of Subscriptions report shows streaming’s growth era has shifted from acquisition to retention. With most consumers already subscribed to 1–4 services and churn driven by low usage rather than cost, the new metric for success is minimizing…

AMC is pivoting from prestige-only programming by anchoring Thursday nights with live TNA Wrestling to drive weekly engagement and reduce churn across linear and AMC+. As scripted originals lose their scheduling power, AMC is investing in wrestling as a consistent,…

Kirby analyzes Sling TV’s new Flex Pass as a bold, consumer-first challenge to the traditional subscription model. For $4.99 to $14.99, users can access live TV—no commitment, no auto-renewal—tailored to moments like playoff games or premieres. He argues this isn’t…

Disney CFO Hugh Johnston discussed the impact of Disney+’s strategy to integrate ESPN, live news, and blockbuster films, highlighting its success in reducing churn and boosting engagement. He pointed to recent hits like Inside Out 2 and Deadpool & Wolverine…

Bango’s Super Bundling: Inside Secrets report identifies telcos as essential partners for media companies, with 66% of East Asian consumers, 55% in Latin America, and nearly half in Europe and the Americas preferring telcos to lead bundled subscription offerings. Leveraging…

Disney is exploring more bundling deals after positive results from its Disney+, Hulu, and Max bundle, which launched in the U.S. for $16.99 a month. Nami Patel, Disney’s SVP of strategy, noted the bundle has reduced subscriber churn and increased…