Tag: codecs

The Ultra HD Forum has completed its merger under the Streaming Video Technology Alliance (SVTA) umbrella, unifying UHD standards across broadcast and streaming workflows. The integration expands industry collaboration around the Forum’s widely used UHDF Guidelines and strengthens efforts on…

Basics of Streaming breaks down how video and audio codecs underpin every part of the streaming experience, from startup time and visual clarity to delivery cost and viewer retention. It outlines how codecs like H.264, HEVC, VP9, AV1, and others…

Basics of Streaming dives deeper into how modern streaming stacks manage video delivery through advanced codecs, streaming protocols, cloud encoding, and DRM systems. The column explains how platforms use codecs like AV1 and VP9 for better compression, protocols like HLS…

Basics of Streaming breaks down the essential role of encoding, the process that compresses and formats raw video into streamable files optimized for various networks, devices, and resolutions. Encoding powers the scalability, efficiency, and quality of digital video delivery, making…