Tag: connected TV

Hub Entertainment Research found FAST audiences now behave much more like premium streaming subscribers, with users still paying for TV services while treating free streaming as a core part of their viewing habits. The study also shows growing overlap between…

Fox’s latest earnings reinforced how central Tubi has become to the company’s long-term streaming strategy as digital advertising and connected TV growth increasingly offset pressure in the traditional television business. The quarter highlighted Fox’s disciplined approach to streaming, focusing on…

Basics of Streaming explains how live sports platforms synchronize prediction systems, betting layers, live statistics, and interactive overlays alongside real-time video streams. The piece breaks down how low-latency streaming, metadata triggers, and live data feeds are turning sports streaming into…

Skip examines why the advertising industry continues selling precision targeting despite growing signal loss and attribution challenges across digital media. The column argues that streaming and CTV are pushing advertisers toward probabilistic measurement, contextual relevance, and broader business outcomes instead…

Disney used its Q2 earnings to position Disney+ as the center of its broader consumer ecosystem spanning ESPN, advertising, gaming, parks, and commerce. Josh D’Amaro made clear the company’s strategy now centers on driving engagement, personalization, retention, and long-term customer…

Last week underscored that distribution, discovery, and monetization systems have become the most valuable assets in streaming, not the content itself. Roku, DAZN, ESPN, Netflix, Amazon, and YouTube all made moves to control the viewer entry point, compress decision-making, and…

Roku’s platform business crossed $1.13 billion in Q1 revenue, up 28%, as advertising and subscriptions scaled together and pushed the company to $86 million in net income. Roku’s results show its platform model’s getting more durable, with distribution, monetization, and…

YouTube and creators like Dhar Mann are reshaping ad spending by offering brands measurable outcomes instead of just reach, turning content into a direct driver of traffic, engagement, and sales. Creator-led media operates as vertically integrated businesses that control production,…

Skip breaks down how CTV operating systems now control discovery, monetization, and viewer decision-making, pushing streaming services into a fulfillment role within OS ecosystems. As home screens become the primary interface, services are optimizing for placement and visibility instead of…

Roku has launched “Roku City Dash,” an interactive game embedded in its Roku City screensaver, expanding its push to turn the TV OS into an engagement layer beyond content viewing. The feature increases active participation, enabling Roku to capture richer…