Tag: content creation

Netflix has introduced a formal set of guidelines for using generative AI in its content production, emphasizing consent, copyright compliance, data security, and temporary use of AI-generated materials. The move comes after the streamer used GenAI tools to accelerate VFX…

Google’s Sanjay Gupta spotlighted Asia-Pacific as the future epicenter of global storytelling, driven by a tech-enabled creative boom and AI’s transformative power. Speaking at APOS, Gupta cited exponential growth in content consumption and creation across Asia, alongside examples of AI…

YouTube contributed $55 billion to the U.S. GDP and supported 490,000 full-time equivalent jobs in 2024, according to its latest Impact Report with Oxford Economics. This marks a significant year-over-year increase and underscores the platform’s expanding economic influence, driven by…

Banijay CEO Marco Bassetti sidestepped confirming interest in acquiring ITV Studios during SXSW London, stating there are no immediate plans. He emphasized industry consolidation as essential for competitiveness, citing scale as crucial for content investment, IP retention, and negotiating with…

Dimension Studio has launched an end-to-end AI-powered production pipeline, moving beyond experimental generative AI into full-scale operational use. Developed by its R&D division, the pipeline streamlines every phase of production — from ideation to delivery — enabling smaller teams to…

YouTube Shorts is rolling out upgraded creation tools—an enhanced video editor, AI-generated stickers, beat-synced clips, and smarter templates—in a direct swipe at TikTok. The update drops just ahead of the April 5 TikTok ban (which will get delayed), positioning YouTube…

From the Archives goes back to Justin.tv, the pioneering live-streaming platform that laid the groundwork for Twitch. Launched in 2007 by Justin Kan and his co-founders, the platform started as a 24/7 lifecasting experiment before evolving into a hub for…

Betches Media has partnered with the NFL to create content aimed at millennial and Gen-Z women, leveraging access to major events like the Super Bowl and Pro Bowl. The partnership focuses on engaging casual fans and expanding the NFL's audience,…

Doug Shapiro’s essay highlights the creator media economy’s rapid growth, generating $250 billion in 2023 and projected to exceed $600 billion by 2030. This shift, driven by generative AI, changing consumer preferences for authenticity, and younger demographics, challenges traditional media,…

OpenAI has launched Sora, a generative AI video tool with 1080p video generation, multimodal prompting, and storyboard features. Included in ChatGPT Plus and Pro plans, Sora Turbo offers faster performance and integrates safety measures like metadata and watermarks.