Tag: creator economy

Netflix is in talks to license video podcast content from iHeartMedia, aiming to secure exclusivity and remove episodes from YouTube. This follows a similar deal with Spotify, reinforcing a broader trend of platforms like Tubi investing in video podcasts to…

Alphabet hit a record $102.35 billion in Q3 2025 revenue, driven by a breakout quarter for YouTube, which delivered $10.26 billion in ad sales, its first double-digit growth since 2022. Shorts now generate more revenue per watch hour than long-form,…

Adobe has partnered with YouTube to integrate its Premiere mobile app into the Shorts creation flow, enabling creators to edit and upload content directly from the YouTube app. The move supports both Adobe’s push into mobile content creation and YouTube’s…

Ask Skip tackles growing concerns over AI in Hollywood, assuring creatives that while Netflix is aggressively integrating AI into production, ad tech, and personalization, it still values human storytellers. The streamer’s goal isn’t to replace creators, but to enhance efficiency…

YouTube drew 17.3 million global viewers for its exclusive NFL broadcast of Chiefs vs. Chargers, marking the biggest live-stream in platform history. The U.S. audience hit 16.2 million, outpacing last year’s opening week stream but falling short of NFL games…

From the Archives revisits Vessel, the ambitious 2015 startup from Hulu’s Jason Kilar and Richard Tom that aimed to challenge YouTube with a premium “early access” model for creator content. Despite raising $132 million, offering creators vastly better revenue splits,…

New data from Parks Associates shows that social video now accounts for 20% of all TV viewing in U.S. internet households, surpassing both pay TV and broadcast. It’s a shift that backs up what we’ve been saying: creators aren’t just…

ESHAP hijacks our Ask Skip column this week to declare that we’ve entered the post-streaming era. With subscriber counts no longer the key metric, success now hinges on ecosystem thinking: monetizing superfans, maximizing ARPU and LTV, and mastering a multi-platform…

From the Archives revisits Metacafe’s rise as a short-form video pioneer that predated YouTube, offering one of the first creator monetization programs with its Producer Rewards. At its peak, it ranked among the top global video platforms and forged early…

Regal is distributing Dude Perfect: The Hero Tour to over 800 theaters worldwide, signaling a serious push into creator-led theatrical content. Unlike traditional studio releases, Regal is handling distribution itself, testing whether YouTube-native IP can consistently drive box office revenue.…