Tag: creator economy

Spotify renewed its multiyear licensing deal for The Joe Rogan Experience, retaining advertising rights while keeping the show available across competing platforms. The nonexclusive model expands Spotify's advertising reach, with profitability hinging on its ability to monetize Rogan's multiplatform audience…

The European Commission’s proposed EU KIDS Act would force platforms like YouTube, TikTok and Instagram to operate under different engagement rules for users under 18, restricting recommendations, autoplay, infinite scroll, notifications and profiling. Age verification would become a distribution layer…

YouTube and AI are exposing the same economic fault line across media: technology gets embraced when it cuts costs and resisted when it threatens labor, IP, budgets, or pricing power. The real fight is over who captures the productivity dividend.

Meta’s roughly $10 billion legal expense shows how recommendation systems are becoming direct P&L issues, while YouTube, the BBC, Flipboard, and Roku are fighting over who controls discovery. As algorithms increasingly shape audience, ad revenue, rights value, and distribution, recommendation…

YouTube and Amazon are making creator video shoppable, with YouTube controlling discovery and Amazon handling checkout, fulfillment and customer data. The model gives media companies a simple way to test video commerce while highlighting Amazon's advantage if it extends the…

Flipboard's acquiring Graze to let creators, publishers and communities build and monetize their own social feeds, with curators keeping 70% of ad revenue. The deal gives media companies more control over the discovery layer they currently rely on platforms like…

BBC Director-General Matt Brittin’s proposing an open iPlayer that would add creator-led programming and use a “public service algorithm” to recommend content around the BBC’s mission rather than engagement or advertising goals. The model could expand iPlayer’s programming supply and…

YouTube’s fighting a UK proposal that could require platforms to give public-service broadcasters and trusted news organizations greater prominence, potentially limiting the algorithmic control that drives discovery and monetization. As YouTube becomes a bigger part of television distribution, the fight…

Golf Channel is using Big Break x Good Good to bring a younger creator-driven audience into GolfPass, its future DTC service and Versant’s broader golf portfolio. The premiere delay shows the other side of that bet, with Good Good’s outside…

YouTube’s expanding Stations beyond music to creator programming, media channels and podcasts, turning existing catalogs into continuous, always-on streams with live chat. The format gives YouTube a FAST-like channel business built on content it already hosts, creating more lean-back viewing…