Tag: digital advertising

Meta's banned ByteDance and TikTok from advertising on Facebook and Instagram across seven countries, including third-party campaigns linking to ByteDance properties. The move prioritizes audience retention and Reels engagement over advertising revenue from a direct competitor, limiting TikTok's paid user…

Google must let publishers access AdX demand through competing ad servers, integrate DFP and AdX with Prebid, and make publisher data easier to move. Google keeps its ad-tech stack, but publishers gain more leverage to replace parts of it without…

The European Commission’s proposed EU KIDS Act would force platforms like YouTube, TikTok and Instagram to operate under different engagement rules for users under 18, restricting recommendations, autoplay, infinite scroll, notifications and profiling. Age verification would become a distribution layer…

Channel 4's cutting 340 jobs, or 28% of its workforce, after three years of losses and declining ad revenue made its cost base unsustainable. CEO Priya Dogra's plan is to reduce overhead, protect programming spend and put more money behind…

Meta’s roughly $10 billion legal expense shows how recommendation systems are becoming direct P&L issues, while YouTube, the BBC, Flipboard, and Roku are fighting over who controls discovery. As algorithms increasingly shape audience, ad revenue, rights value, and distribution, recommendation…

Meta's agreed to an approximately $18 billion settlement that would impose enforceable limits on how Facebook and Instagram engage users under 18, including default two-hour daily caps, overnight restrictions, notification limits, expanded age assurance and stronger parental controls. The deal…

IAB’s updated AI Transparency and Disclosure Framework gives advertisers a standardized way to flag AI-generated content that could mislead consumers about authenticity, identity or representation. Brands, agencies, ad tech platforms and publishers will now need systems to track AI use…

Wall Street is punishing independent ad tech companies even when they’re growing, as investors increasingly question how much value standalone platforms can retain while Google, Meta and Amazon capture more of digital advertising’s growth. AppLovin, The Trade Desk and Criteo…

Spotify’s testing a Skip Ahead button for select Premium subscribers that can bypass publisher-sold podcast sponsorships in one tap while Spotify-sold ads remain ineligible, giving its own inventory a structural advantage. The feature could weaken independent host-read sponsorship economics by…

Tubi’s reached 110 million monthly active users as Fox gets more economic leverage from its free-streaming scale, with fiscal 2026 revenue up 35% and viewing topping 13 billion hours. Tubi’s sports distribution, deep catalog, creator programming, and younger audience are…