Tag: digital advertising

YouTube is seeing a surge in long-form content consumption driven by viewers aged 35–64, a demographic that once anchored traditional cable TV. Ampere Analysis shows these users are now “content super-consumers,” favoring full-length movies and shows, particularly on smart TVs.…

Amazon has launched location-based interactive video ads on Prime Video, enabling advertisers to tailor national campaigns with local relevance down to ZIP code-level variations. The format lets brands create interactive CTAs like “Send to Phone” and customize landing pages per…

TikTok has launched Travel Ads powered by Smart+, a new ad solution that helps brands promote hotels, flights, and destinations using dynamic, personalized creatives. The platform leverages its travel intent model and Smart+ AI to target high-intent users and automate…

SiriusXM reported Q3 revenue of $2.16 billion, slightly down year-over-year but above analyst expectations, with a return to profitability at $297 million net income after last year's massive goodwill impairment. Paid subscribers dipped by 40,000 to 33 million, but monthly…

Alphabet hit a record $102.35 billion in Q3 2025 revenue, driven by a breakout quarter for YouTube, which delivered $10.26 billion in ad sales, its first double-digit growth since 2022. Shorts now generate more revenue per watch hour than long-form,…

Netflix is going all-in on AI, using it to power new ad formats, streamline production, and drive global scalability. Despite a surprise tax bill and an EPS miss, the company delivered its best ad sales quarter ever, doubling upfront commitments…

CTV is underperforming not because of the medium itself, but because marketers are applying outdated, performance-driven strategies that ignore the brand-building nature of TV. Despite claiming brand awareness as a primary goal, most campaigns are optimized around click-throughs and conversions,…

ESHAP is back this week, hijacking Ask Skip once again to argue that Disney is the only traditional media company playing the right game. While others flail or fold, Disney is leveraging legacy profits to fund its transformation—bundling services, consolidating…

Spotify's ad business is underperforming despite the platform's overall growth, prompting CEO Daniel Ek to acknowledge execution missteps and initiate leadership changes. The company’s advertising revenue remains stagnant at around 11% of total income, far from its 20% target, amid…

Snap posted its slowest quarterly revenue growth in over a year, with Q2 revenue up 8.7% to $1.34B—falling short of previous double-digit trends and sending shares down over 16%. A glitch in its ad platform temporarily underpriced ads, compounding pressure…