Tag: exclusivity

Netflix’s September exits put a fresh batch of licensed titles back into play across SVOD, AVOD, FAST, and owned services. What those rights are worth next depends heavily on prior exposure, window length, exclusivity, and territory.

Netflix has turned YouTube creator programming into a competitive licensing market by paying established creators to bring proven shows to its platform. YouTube’s responding with financing, brand opportunities, and preferential support to keep that programming exclusive, forcing it to pay…

Netflix is positioning creator programming as a commerce and engagement engine, not just incremental viewing, with Mark Rober’s debut driving measurable CrunchLabs sales and showing it can extend creator businesses beyond content. At the same time, its push into video…

Kirby breaks down the "IP Yield Era," where the focus is on extracting maximum value from intellectual property across every possible platform and format. Instead of relying solely on exclusivity, companies are working their content across SVOD, AVOD, FAST, merchandise,…

Ampere Analysis data shows that nearly 40% of U.S. streaming titles now appear on multiple platforms, signaling a structural shift away from exclusivity. As AVOD platforms chase scale and SVODs monetize long-tail content, the industry has moved from protecting libraries…