Tag: FAST

Fox's acquiring Roku in a $22 billion deal that gives it control of Roku’s home screen, streaming OS, ad platform, The Roku Channel, and a direct relationship with more than 100 million streaming households. The deal moves Fox from owning…

Streaming TV’s ad premium exists because the open web made advertisers paranoid. Bots, junk impressions, murky supply paths, and volume-first incentives turned digital measurement into a trust problem, and premium streaming gave buyers a cleaner place to put brand dollars.…

Streaming leverage is shifting toward companies that control discovery, identity, billing, ad infrastructure, measurement, and the customer relationship. Content still matters, but it’s becoming less powerful without demand control, especially as ad-supported plans, bundles, AI, creator platforms, and cross-platform IP…

Short form won't kill long form, but it’s changing what long form needs to do. Short form now drives discovery, frequency, and habit formation, while long form still builds attachment, franchise value, and subscription justification. The real advantage sits with…

Entertainment’s next power shift will come from control of demand, not content production. As creation gets cheaper and supply expands, leverage will move toward companies that own discovery, customer relationships, monetization, and trust. Content still matters, but attention, data, and…

Rebecca shows that streaming companies can’t keep treating operations as a downstream function of technology strategy. She lays out how hypergrowth challengers, post-merger companies, and legacy media giants all hit the same wall: AI and automation only work when metadata,…

Streaming’s biggest constraint isn’t content supply, it’s attention. IMAX, Netflix, Spotify, Disney, Roku, FAST, bundles, and AI all point to the same business reality: urgency drives the first action, habit drives return visits, and the customer relationship determines who captures…

BuzzFeed’s value to Byron Allen is less about a media comeback and more about turning digital reach, social distribution, and content archives into ad inventory across FAST, broadcast, and streaming. Allen Media Group now has a digital-native audience engine that…

Roku's redesign turns its TV operating system into a more aggressive discovery and advertising platform, using personalized recommendations and subscription prompts to influence viewing behavior before users enter streaming apps. As streaming fragmentation grows, Roku’s betting control over discovery and…

Basics of Streaming explains how AI's becoming a foundational intelligence layer across the streaming ecosystem, influencing everything from recommendations and search to encoding, advertising, moderation, and churn prediction. The piece argues that competitive advantage in streaming increasingly depends on how…