Tag: Gracenote

Basics of Streaming explains how MAM and CMS systems work together to turn media assets into streaming products, with MAM handling versions, workflows, and storage while CMS manages metadata, rights, merchandising, and distribution. Their value depends on tight synchronization through…

Tubi's testing Gracenote IDs in programmatic bid streams to carry more precise program identity into CTV ad transactions, giving buyers richer context for targeting, brand suitability, measurement, and inventory valuation. The test pushes metadata deeper into revenue-bearing infrastructure and could…

AI is turning entertainment metadata into a much more valuable piece of the streaming stack. As conversational discovery takes hold, platforms will need constantly refreshed data on rights, availability, IDs, schedules, and deep links to turn a viewer’s intent into…

Basics of Streaming explains how metadata gives video assets the identity, rights, technical instructions, and commercial context needed for distribution, discovery, advertising, and revenue tracking. Strong metadata infrastructure helps streaming companies launch content faster, automate workflows, improve recommendations, protect against…

Gracenote’s lawsuit against OpenAI and Jamendo’s case against Nvidia have exposed the growing value of structured media metadata as AI companies seek reliable information about content, rights, availability, and relationships. Streaming companies that control clean catalog data can reduce operational…

Basics of Streaming explains how accessibility features such as captions, subtitles, and audio descriptions are integrated into the streaming pipeline alongside video and audio delivery. These elements rely on coordinated workflows across encoding, manifests, metadata systems, and player technologies to…

Gracenote’s Tyler Bell explores how fragmentation is overwhelming viewers and degrading the overall streaming experience. Despite a flood of content and high engagement, discovery issues are fueling churn, cutting into ad revenue, and undercutting monetization across the board.

Gracenote’s 2025 State of Play report reveals that content discovery has become a top churn trigger in streaming, with 49% of viewers willing to cancel services if they can’t find something to watch. As streaming platforms fragment and user frustration…

CTV is underperforming not because of the medium itself, but because marketers are applying outdated, performance-driven strategies that ignore the brand-building nature of TV. Despite claiming brand awareness as a primary goal, most campaigns are optimized around click-throughs and conversions,…

Gracenote Chief Product Officer, Bill Michels, underscores the critical role metadata plays in bringing transparency to CTV advertising. As marketers invest more heavily in digital video, many struggle to evaluate performance due to inconsistent or missing content data. Gracenote's findings…