Tag: Gracenote

Gracenote’s 2025 State of Play report reveals that content discovery has become a top churn trigger in streaming, with 49% of viewers willing to cancel services if they can’t find something to watch. As streaming platforms fragment and user frustration…

CTV is underperforming not because of the medium itself, but because marketers are applying outdated, performance-driven strategies that ignore the brand-building nature of TV. Despite claiming brand awareness as a primary goal, most campaigns are optimized around click-throughs and conversions,…

Gracenote Chief Product Officer, Bill Michels, underscores the critical role metadata plays in bringing transparency to CTV advertising. As marketers invest more heavily in digital video, many struggle to evaluate performance due to inconsistent or missing content data. Gracenote's findings…

Nielsen’s Gracenote reported that Netflix led all major SVOD platforms in Q2 2025 with an 18.2% increase in its content catalog. The top five services collectively added 4,500 new titles, with sports programming driving the highest growth at 7.8%. Netflix,…

FAST is booming, with a 42% surge in channels and a big push into live sports, but differentiation remains a challenge. Gracenote’s latest report highlights how metadata gaps hurt content discovery and ad revenue, with 70% of programmatic CTV ads…

Streaming services are ramping up sports programming, with Disney+ and Netflix driving a 72% increase across major SVOD platforms in Q1 2025, per Gracenote. Disney+ now holds 33% of the market thanks to ESPN integration, while Netflix expands beyond docuseries.…

Gracenote’s new Data Hub and 2024 State of Play report provide insights into SVOD catalogs, covering content types, exclusivity, and global trends across major platforms. Insights from the Data Hub help streaming platforms, content creators, advertisers, and journalists understand catalog…

Gracenote and Amagi have partnered to streamline and accelerate FAST content monetization. The collab integrates Gracenote’s metadata enrichment services with Amagi’s cloud-based SaaS tech, helping content owners manage and distribute their programming more efficiently.

Gracenote, a Nielsen company, has launched the Watch Prompts dataset to enhance viewer engagement on video platforms. Combining AI and human expertise, the tool offers content highlights, talent spotlights, and comparisons to help viewers make decisions, increasing platform retention and…

Nielsen's Gracenote is developing new contextual categories for connected TV (CTV) advertising, partnering with Peer39 and Magnite to enhance content visibility for advertisers. These categories will help media buyers and sellers transact CTV buys more effectively, using detailed Gracenote metadata.…