Tag: IP monetization

Kirby looks at how Netflix is evolving from a content platform into a cultural operator, staging IP like Stranger Things as real-world fan events while embedding AI across ad creation, production, and personalization. The company is designing moments, not just…

Netflix is turning the classic board game Clue into a reality competition series, leveraging a low-risk, high-recognition IP to fuel its unscripted content strategy. Sony, lacking its own major streamer, continues to play the arms dealer with strategic output deals…

Kirby explains why streamers are teaming up with professional wrestling promotions: recurring engagement, live monetization, and loyal fanbases. ESPN’s $1.6B WWE deal isn’t just about event rights, it’s about retention and content cadence to support its $29.99/month DTC launch. Netflix,…

PwC Consulting and Parrot Analytics have partnered to launch a joint initiative focused on monetizing digital media and streaming data, starting in Japan. The collaboration blends PwC’s strategic consulting with Parrot’s content valuation and streaming analytics to help global media…