Tag: Licensing

Rights owners are increasingly preserving IP, distribution, customer relationships and future monetization while selling buyers only the access or control they actually need. Netflix, Disney, Sony and the NFL show how narrower rights deals can create value without transferring the…

Hallmark+ is emerging as Hallmark’s growth platform as cable declines, using exclusive scripted programming, live channels and retail benefits to turn streaming subscribers into broader customers across its media and consumer-products businesses. The service grew 31% year over year, while…

Starz’s Q2 results showed its standalone strategy taking shape as total subscribers increased despite a June price hike to $11.99, while engagement reached the second-highest level in company history. Starz is cutting low-engagement programming costs, leaning into cheaper originals like…

Roku, Fandango, Disney, Netflix, Spotify, and Paramount are turning discovery, distribution, and customer access into measurable business value. With consumer spending flat, each platform now has to prove its front door improves monetization, retention, efficiency, or pricing power.

Basics Of Streaming breaks down blockchain’s role in streaming as a coordination layer focused on rights, payments, and transparency rather than core video delivery. It highlights that blockchain can improve royalty tracking, licensing, and multi-party data sharing, but it doesn’t…

Netflix's sequel to KPop Demon Hunters shows it's turning a breakout animated hit into a long-term franchise with value across streaming, theatrical, music, and awards. Netflix also locked in directors Maggie Kang and Chris Appelhans with an exclusive multiyear deal,…

Basics of Streaming breaks down why streaming platforms must manage revenue like a portfolio instead of chasing a single model. SVOD, AVOD, TVOD, and licensing each serve different audience behaviors and market needs, and combining them provides flexibility, stability, and…

Disney's repositioning its Princess brand from a kids' toy powerhouse into a multi-generational lifestyle franchise targeting higher-margin categories like luxury fashion, fine jewelry, beauty, and premium experiences. Strategic collaborations with Viktor&Rolf and Pandora highlight a deliberate shift toward pricing power…

Gap has named former Paramount executive Pam Kaufman as its first Chief Entertainment Officer to lead its newly formalized “Fashiontainment” strategy. This move signals a strategic shift from traditional retail to building long-term cultural relevance by internalizing entertainment, content, and…

Sony Pictures faced mixed outcomes in Q2, with declines in home entertainment and theatrical revenues offset by strong growth in streaming and music. Group-wide, Sony’s net income surged 75%, driven by strategic gains in gaming and third-party content licensing. Sony’s…