Tag: linear TV decline

Guideline projects the UK to be the second-fastest growing CTV ad market globally by 2026, with 15% YoY growth driven by maturing infrastructure, new ad formats, and consumer shifts to streaming. However, only 21p of every £1 leaving linear TV…

Starz reported a wider Q3 loss of $52.6 million as linear subscriber declines outpaced OTT gains, pulling revenue down 8% to $320.9 million. U.S. OTT subs grew by 110,000, but total U.S. subs still fell by 130,000, showing digital traction…

Paramount Skydance’s first earnings under CEO David Ellison showed streaming growth isn't yet enough to offset the rapid collapse of its linear TV business. Q3 revenue hit $6.7 billion, missing forecasts as cable advertising and distribution fell sharply. Paramount+ grew…

Starz reported an 8% revenue decline to $319.7 million and a net loss of $42.5 million for Q2, the company’s first full quarter as a standalone entity. North American subscribers dropped by 520,000, including a 120,000 decline in U.S. streaming…

Fitch Ratings warns that the current wave of media spinoffs—splitting legacy TV from studios and streaming—may weaken financial profiles despite potential efficiency gains. The firm flagged Warner Bros. Discovery’s planned split as especially risky due to its heavy debt and…

TV Technology, in their latest article, highlights the shift in media companies’ ad strategies as traditional broadcast advertising declines, with 39% of marketers planning to cut linear ad spend according to WARC. The move toward digital, targeted advertising aligns with…

The streaming industry faces rising subscriber churn as platforms raise prices and competition heats up. Despite adding 55.2 million subscribers in Q1 2024, 50.4 million cancellations occurred, reflecting market volatility. To combat this, streamers are turning to bundling, ad-supported tiers,…