Bundles

From the Archives traces Showtime's shift from pay-TV authentication to standalone streaming and its eventual integration into Paramount+. Skydance's consolidation plans reinforce how aggregation can lower costs, improve subscriber retention, and preserve the value of premium programming without maintaining separate…

T-Mobile is making Netflix, ESPN Unlimited, Google Gemini and phone promotions compete for the same limited allowance inside its new T-Mix wireless plans. The carrier controls how many Picks each benefit costs, when customers can change their selections and which…

Walmart's bundling Walmart+ and Sam’s Club Plus for $120 annually, saving members $98 and positioning itself to capture more household spending from Amazon and Costco. The deal could boost cross-shopping and retail media revenue while expanding Peacock and Paramount+ distribution…

CNN's expanding All Access to the UK and Canada on October 20 as it targets $1 billion in annual digital subscription revenue by 2030. The expansion comes ahead of its first US full-price renewals and as Skydance evaluates CNN's standalone…

Disney will stream Super Bowl LXI on Disney+ alongside ABC and ESPN, using the event to drive ESPN Unlimited subscriptions and adoption of its $35.99 three-service bundle. Two October Monday Night Football simulcasts offer an earlier conversion opportunity, while the…

Bango now manages 25.6 million active subscriptions, up 33% year over year, while subscription revenue has grown to 47% of total revenue. Most of that growth is coming from existing customers adding more services, showing how Bango’s becoming a larger…

Amazon and Roku are making it easier for streaming services to outsource customer acquisition, billing, account management and distribution, shifting portions of the DTC cost base into variable expenses tied more closely to subscriber growth. That gives smaller and specialty…

Roku is turning Premium Subscriptions into a broader wholesale distribution business, using its home screen, discovery surfaces, and billing infrastructure to sell more than 30 discounted streaming bundles. The strategy gives Roku more ways to monetize viewer intent while giving…

Apple's bundling Apple TV and Apple Arcade into paid iCloud+ plans across more than 100 countries, turning streaming into a retention benefit for its broader services business. The move gives Apple more ways to justify content spending through storage upgrades,…

Amazon’s quindle bundles AMC+, BritBox, MGM+, PBS Masterpiece and STARZ for $29.99 through Prime Video, nearly 39% less than buying them separately. The deal gives Amazon control of the customer relationship while giving the services a new acquisition and retention…