YouTube TV has begun rolling out lower-priced, genre-based bundles that give subscribers multiple downgrade paths without sacrificing core product features. The new Sports, Sports plus News, Entertainment and Family plans highlight YouTube TV’s growing leverage with programmers and its focus…
Basics of Streaming breaks down why streaming platforms must manage revenue like a portfolio instead of chasing a single model. SVOD, AVOD, TVOD, and licensing each serve different audience behaviors and market needs, and combining them provides flexibility, stability, and…
Apple has unveiled Apple Creator Studio, a new $12.99/month subscription bundle offering access to pro-grade creative tools like Final Cut Pro, Logic Pro, and Pixelmator Pro across Mac and iPad. Launching January 28, the package is aimed at streamlining access…
Kirby outlines 7 pragmatic predictions for where streaming is headed, spotlighting shifts in spending, control, and what success actually looks like. The real power isn’t in content libraries but in owning access, distribution, and the customer relationship. As the dust…
Gracenote’s Tyler Bell explores how fragmentation is overwhelming viewers and degrading the overall streaming experience. Despite a flood of content and high engagement, discovery issues are fueling churn, cutting into ad revenue, and undercutting monetization across the board.
Kirby unpacks how AI has quietly become the dominant interface in the subscription economy, eclipsing streaming services, productivity tools, and even the OS itself. Drawing on new Bango research, he shows how consumers now rank AI agents above Netflix and…
Kirby explores the idea that ESPN Unlimited may not have been designed primarily as a direct-to-consumer service, but instead as a modernized carriage play. The strategy mirrors ESPN’s historical use of new networks to gain leverage in distribution negotiations—only this…
Disney+ has partnered with South Korea’s TVING and Wavve to launch a bundled streaming offer, marking the first collaboration between a global streamer and a local Korean OTT service. The discounted plans aim to boost subscriber growth by offering access…
Fox Corporation reported a 5% year-over-year revenue increase in Q1 FY2026, driven by strong advertising performance from Tubi and the NFL’s return. Tubi reached profitability for the first time and saw 27% revenue growth, with viewing up 18%. Fox also…
Apple and NBCUniversal are launching a discounted streaming bundle on October 20, combining Apple TV and Peacock in a move that signals both companies are now embracing bundling strategies after years of holding out. The bundle includes up to 35%…
