Tag: local TV

Sinclair Broadcast Group has made an unsolicited offer to acquire E.W. Scripps for $7 per share, following its recent disclosure that it had accumulated nearly a 10% stake in the company. The proposed deal would create a combined broadcaster valued…

In a strategic move to push for a potential merger, Sinclair Broadcast Group revealed that it has taken roughly an 8% stake in E.W. Scripps. The disclosure hit Monday, and the market went into full popcorn mode. Scripps shares spiked…

Amazon has launched location-based interactive video ads on Prime Video, enabling advertisers to tailor national campaigns with local relevance down to ZIP code-level variations. The format lets brands create interactive CTAs like “Send to Phone” and customize landing pages per…

Gray Media and E.W. Scripps Co. are swapping local TV stations in five markets to strengthen regional duopolies and operational efficiency. Gray gains Fox affiliate WSYM in Lansing, MI, and ABC affiliate KATC in Lafayette, LA, while Scripps adds several…

TEGNA has appointed Dhanusha Sivajee as Chief Experience Officer, where she will lead brand, marketing, and digital consumer product development for TEGNA’s local TV and digital platforms. Sivajee, previously CMO at Angi, Inc., brings extensive experience from roles at AOL…