Tag: machine learning

Behind the Stream explores how context-aware encoding is transforming video delivery by dynamically adjusting compression based on content characteristics and viewing conditions. This AI-driven approach slashes bitrate needs without sacrificing quality, cutting CDN costs and improving performance across devices and…

Netflix is developing AI-driven technology to personalize not just recommendations, but also video content like trailers and interactive shows. Recent patents outline custom trailers tailored to user preferences and dynamic choose-your-own-adventure formats powered by machine learning. These tools aim to…

Major platforms like Meta, Reddit, Snap, YouTube, and TikTok used Cannes to reframe themselves as long-time AI-first companies, emphasizing their machine learning roots to align with current marketing buzz. While AI has underpinned their operations for years, the shift now…

Tubi has introduced Scenes, a vertical feed of 60-90 second clips from popular movies and shows. The feature, available on mobile, helps users discover content by swiping through TikTok-style videos, with options to "Like," "Save," or "Watch" full titles.

Jack highlights how self-service and automation are revolutionizing digital ad inventory buying, with tools that enable brands to manage campaigns and target audiences directly. This shift not only improves efficiency and transparency but also allows smaller brands to compete with…

Jack explores the current role of AI in audience segmentation for CTV, highlighting how AI-driven analysis allows advertisers to deliver hyper-targeted ads to specific groups based on detailed behavioral insights, however he notes some challenges you need to be paying…

Gracenote, a Nielsen company, has launched the Watch Prompts dataset to enhance viewer engagement on video platforms. Combining AI and human expertise, the tool offers content highlights, talent spotlights, and comparisons to help viewers make decisions, increasing platform retention and…

Snap reported 432 million daily active users in Q2 2024, a 9% year-over-year increase. Revenue rose to $1.24 billion but fell short of expectations, leading to a 22% drop in share value. Net loss decreased to $249 million from $377…

Elizabeth Stone, Netflix's CTO, leads a 3,000-strong team overseeing tech across product experience, advertising, games, and studio production. Appointed in October 2023, Stone focuses on integrating generative AI and machine learning to enhance user experiences and support creators. Netflix is…

The Streaming Wars, a new platform for media and entertainment professionals founded by Kirby Grines, has launched its website, centralizing curated news, insights, and analysis. Initially conceptualized as an internal tool by Grines during his tenure at Float Left and…