Tag: media measurement

DoubleVerify has launched DV Authentic Streaming TV, a new adtech platform aimed at improving measurement and optimization in CTV and streaming advertising. The tool integrates IMDb's program-level insights to enhance contextual relevance, content suitability, and media quality reporting. Announced at…

Comscore has launched “The Scoreboard,” a new interactive platform aimed at making its media-measurement data more accessible to the public. Updated monthly, the site combines insights from TV viewership, social media, and box office trends to help users identify emerging…

The NFL supports Nielsen’s big data + panel measurement model as a key step forward but says more work is needed—especially around co-viewing and streaming metrics. Chief data officer Paul Ballew highlighted ongoing collaboration with Nielsen and interest in alternatives…

Kirby takes over Ask Skip this week to call out how today’s TV ratings miss huge swaths of audience behavior. Popular metrics like Nielsen’s The Gauge and eMarketer’s stats don’t account for mobile, global, or short-form viewing—leaving out platforms and…

Ask Skip calls out the overuse of “hours watched” as a hollow engagement metric that rarely connects to real business outcomes. While streamers celebrate time spent, most fail to prove how it drives revenue, loyalty, or retention—especially when that time…

Nielsen CEO Karthik Rao addressed the firm’s contract dispute with Paramount Global, rejecting claims of "substantial price increases" and asserting that Paramount is seeking an unsustainable 50% price cut. Rao highlighted Nielsen’s investments in upgrading its measurement tools and emphasized…