Tag: microdramas

Streaming’s competitive center of gravity is shifting from subscriber growth to engagement velocity, especially across mobile-native, vertical environments. Microdrama apps like ReelShort are outperforming major SVOD services in daily mobile watch time per active user, signaling that frequency and habit…

Crocs used its five-part vertical microdrama Charmed to Meet You to test serialized storytelling as a distribution strategy, embedding Jibbitz directly into the plot to drive engagement rather than running a traditional campaign. The move reflects a broader shift toward…

Fox Entertainment and Dhar Mann Studios signed a multi-year deal to produce 40 vertical video series for Holywater’s MyDrama app. Mann keeps IP ownership, while Fox handles global distribution and gains early access to a fast-growing format. The deal blends…

DramaBox, the Singapore-based microdrama platform, is teaming up with U.S. entertainment network Stage 32 to recruit and train new writing talent as it targets the lucrative American market. The partnership includes a free invite-only incubator and a global writing competition…

Fox Entertainment has taken an equity stake in Holywater, a Ukrainian vertical video startup known for AI-driven microdramas. As part of the deal, Fox will produce over 200 vertical titles for Holywater’s My Drama app and integrate Fox IP into…

MicroCo, a new joint venture from Cineverse and Banyan Ventures, will launch a U.S. streaming platform focused on microdramas, with one-to-two-minute episodes. The leadership team includes Jana Winograde and Susan Rovner, and the platform will use Cineverse’s existing streaming technology.…