Tag: MLS

Major League Soccer has signed a multi-year partnership with Polymarket to integrate prediction markets directly into its fan experience. This move embeds real-time, data-driven fan sentiment and probability markets into MLS's digital platforms, shifting prediction markets from the periphery to…

Apple TV ended 2025 with record-breaking engagement, up 36% in total viewing hours year-over-year, driven by Pluribus, F1, and A Charlie Brown Christmas. Despite continued silence on subscriber counts, Apple positioned Apple TV as a core part of its growing…

Major League Soccer reported a 23% year-over-year increase in global average viewership for its Cup Playoffs, hitting 711,000 viewers across Apple TV and linear platforms. This spike likely stems from Apple’s move to drop the Season Pass requirement for playoff…

Kirby says control is the new currency in streaming, and Apple, NBCUniversal, and Fox are showing exactly what that looks like. Apple is collapsing barriers by making MLS a core Apple TV feature. NBCU is reviving NBC Sports Network to…

Apple is folding MLS Season Pass into its standard Apple TV subscription starting in 2026, making every match available at no extra cost. This shift ends the paywalled approach and puts MLS in front of a global audience as the…

MLS commissioner Don Garber revealed that MLS Season Pass on Apple TV+ is averaging 120,000 unique viewers per match, marking a 50% increase from last year. However, ambiguity around what that figure represents—average minute audience or total viewers per match…

Apple is in talks to acquire U.S. streaming rights to Formula 1 starting in 2026, as ESPN's current contract nears expiration. Apple’s growing interest follows its recent F1: The Movie success and is part of a broader live sports strategy…

Major League Soccer has begun striking linear TV deals internationally, starting with Australian broadcaster SBS, to air its new Sunday Night Soccer match each week. The move signals the league’s growing realization that Apple TV+ alone isn’t delivering the global…

Major League Soccer kicks off its 30th season amid concerns over its exclusive Apple TV+ deal and lack of viewership transparency. Commissioner Don Garber deflected blame to Apple for not sharing subscriber numbers, fueling doubts about the success of MLS…

Kirby calls out Apple and MLS for failing to make their $2.5 billion streaming deal a success. The 2024 MLS Cup’s viewership plummeted, with Apple TV+ reportedly drawing just 65,000 viewers. In response, Apple is putting MLS Season Pass on…