Tag: mobile engagement

Crocs used its five-part vertical microdrama Charmed to Meet You to test serialized storytelling as a distribution strategy, embedding Jibbitz directly into the plot to drive engagement rather than running a traditional campaign. The move reflects a broader shift toward…

Omdia’s latest data shows ReelShort and other microdrama apps are driving more daily mobile watch time per active user in the U.S. than Netflix, Prime Video, and Disney+, with ReelShort averaging 35.7 minutes per day compared to Netflix’s 24.8. While…

Netflix will relaunch a new mobile app later this year focused on short-form video and vertical feeds to drive more daily engagement. The update’s designed to increase how often users open the app by introducing swipeable clips from shows, films,…