Tag: Netflix originals

Netflix’s scripted series are seeing steep second-season launch declines, with Avatar: The Last Airbender down 59%, A Good Girl’s Guide to Murder down 76%, The Four Seasons down 63%, and Running Point down 43%. The pattern suggests Netflix’s discovery engine…

Netflix is set to remove over 100 Originals titles from its platform throughout 2026, despite having produced or exclusively licensed them. Notable removals include Arrested Development, She-Ra and the Princesses of Power, and various DreamWorks series. While some removals may…

Netflix has struck a global, multi-year marketing deal with AB InBev, bringing major beer brands like Budweiser, Stella Artois, and Corona into Netflix originals and live events through title sponsorships and deep content integrations. The deal goes beyond traditional ads,…

Netflix is placing 12% more ads per hour on original content than licensed titles, according to new data from Ampere Analysis. The strategy highlights Netflix’s intent to monetize its most-watched programming without overloading the platform with ads. It’s one of…

Netflix's Squid Game Season 3 debuted at No. 1 in all 93 tracked countries, racking up 60.1 million views in its first three days—cementing its status as a global juggernaut. The show's success underscores Netflix's strategic $2.5 billion investment in…

Netflix is leveraging the final season of Squid Game to reinforce its long-term commitment to Korean storytelling. Speaking at the APOS summit, VP Don Kang emphasized that Korean content is now a foundational part of the platform’s global strategy. While…

Netflix is increasingly relying on South Korean content, which now accounts for 8–9% of global viewing hours, surpassing UK and Japanese programming. Ampere Analysis attributes this success to Netflix’s mature production strategy, strong partnerships with local studios like CJ ENM,…

Squid Game Season 2, as reported by Variety, set a Netflix record with 68 million views in its first four days, surpassing the 2022 debut of Wednesday (50.1 million views). The Korean drama’s first season also held Netflix’s top-watched title,…