Tag: nfl

Kirby breaks down why Fox streamed the Super Bowl on Tubi but kept the World Series off. The key? Control. The NFL deal gave Fox full flexibility to experiment with reach, while MLB’s rights mess made free streaming too risky.…

Ask Skip breaks down Netflix’s latest metric switch to Monthly Active Viewers (MAVs), a self-defined measure inflating ad reach claims to 190 million by bundling co-viewing estimates, live sports, and first-party multipliers. While MAV reframes the narrative toward total ad…

Fox Corporation reported a 5% year-over-year revenue increase in Q1 FY2026, driven by strong advertising performance from Tubi and the NFL’s return. Tubi reached profitability for the first time and saw 27% revenue growth, with viewing up 18%. Fox also…

Alphabet hit a record $102.35 billion in Q3 2025 revenue, driven by a breakout quarter for YouTube, which delivered $10.26 billion in ad sales, its first double-digit growth since 2022. Shorts now generate more revenue per watch hour than long-form,…

ESPN and Fox Corp. have launched a $39.99 per month soft bundle combining their new standalone streaming services. The deal preserves platform control for both companies, bypasses platform fees, and offers sports fans simplified access to key programming. With Venu…

YouTube TV is in a carriage standoff with NBCUniversal, threatening to drop NBCU networks if a new agreement isn’t reached by the end of September. At the heart of the dispute: YouTube TV wants lower carriage rates, arguing that NBCU’s…

The NFL is bucking the cord-cutting trend, driving record ratings across TV and digital while also dominating second-screen engagement. A YouTube-exclusive Chiefs/Chargers game drew 17.3 million viewers, helping push average viewership up 4% from 2024 and 17% from 2023. New…

Netflix has struck a global, multi-year marketing deal with AB InBev, bringing major beer brands like Budweiser, Stella Artois, and Corona into Netflix originals and live events through title sponsorships and deep content integrations. The deal goes beyond traditional ads,…

Netflix reported a global average audience of 36.6 million for its live-streamed boxing match between Terence Crawford and Canelo Alvarez, including 20.3 million in the U.S. However, the numbers, derived from a mix of internal data and non-accredited VideoAmp metrics,…

EverPass Media has officially landed ESPN+ as a commercial distribution partner, cementing its role as the go-to aggregator for streaming sports in bars and other public venues. Starting this October, ESPN+ will join Amazon, YouTube, Peacock, and Paramount+ on the…