Tag: original programming

Paramount+, Cindy Holland, David Ellison, Skydance, Paramount Global, streaming strategy, content acquisition, original programming, Netflix, binge vs weekly release, third-party content, streaming personalization

Kaleidoscope has raised $5 million in Series A funding led by Burda Principal Investments and North Base Media to expand its original podcast slate and adapt its audio IP into film and TV. The podcast company, known for tech-focused storytelling,…

The Roku Channel has made notable strides, achieving 2% of TV viewing time according to Nielsen's Gauge report—outpacing Max, Paramount+, Peacock, and Tubi. Head of Content David Eilenberg emphasizes Roku’s strategy of avoiding massive spending wars, instead focusing on specific…

Apple TV+ has signed a four-year deal in France to produce original episodic programming, excluding theatrical releases, as revealed by French regulator Arcom. The agreement highlights Apple’s investment in European and French-language content and aligns with similar local production deals…

NBCUniversal's decision to license The Umbrella Academy to Netflix, rather than retain it for Peacock, highlights the ongoing challenge of balancing short-term licensing revenue with long-term subscriber growth. Parrot Analytics estimates that in Q3 2024, The Umbrella Academy was Netflix’s…

Netflix's 2024 strategy emphasizes subscriber retention, a focus on fewer but higher-quality original productions, and leveraging earned media for visibility. Key tactics include diversifying its library with licensed content, targeting selective investments in live programming, and maintaining "rock-bottom churn rates"…

Apple is teasing a special Apple TV+ event on January 4–5, 2025, with cryptic messages and the tagline "See for yourself." Speculation includes free access to the platform, previews of 2025 content, or exclusive announcements.

TVREV highlights that Apple TV+'s 43% price hike in Q4 2023 drove a 33% increase in UCAN revenue and significantly boosted ARPU, despite a rise in churn. The platform’s focus on premium original content, which ranks third in demand share,…

The Wrap report reveals that major streaming companies like Netflix, Disney, and Paramount are expected to reach a record $126 billion in content investment this year, according to Ampere Analysis. This surge is largely directed towards streaming, with $40 billion…

Apple is re-evaluating its spending on Hollywood projects due to industry-wide production losses. Eddy Cue, Apple’s senior vice president of services, is urging studio chiefs Zack Van Amburg and Jamie Erlicht to manage budgets more closely for Apple TV Plus.…