Tag: Recommendations

Hub Entertainment Research finds that becoming a viewer’s default streaming service can materially strengthen retention, with 62% of Netflix default users and 61% of Disney+ default users saying they’d keep those services if limited to one provider. Kirby breaks down…

Basics of Streaming explains how TV operating systems increasingly control what viewers see before they open a streaming app, making Home Screen merchandising a critical part of distribution. Streamers need to measure that pre-app visibility alongside viewing data to determine…

From the Archives revisits Facebook Watch’s attempt to turn Facebook’s social graph into a destination for episodic video through original programming, Watch Parties, Groups, and ad-supported economics. Facebook couldn’t turn its massive reach into a durable TV habit, highlighting an…

YouTube’s fighting a UK proposal that could require platforms to give public-service broadcasters and trusted news organizations greater prominence, potentially limiting the algorithmic control that drives discovery and monetization. As YouTube becomes a bigger part of television distribution, the fight…

Disney+ is testing natural-language and voice search that turns a viewer’s immediate intent into customized content recommendations, while ESPN is using a related tool to connect sports questions with programming and other products. Disney can use those queries as a…

Kirby says media companies are overfocused on what audiences watch and underfocused on what they recommend. As discovery shifts to group chats, creators, social platforms, podcasts, and fan communities, viewers who persuade others to watch can create more value than…

Basics of Streaming explains how AI's becoming a foundational intelligence layer across the streaming ecosystem, influencing everything from recommendations and search to encoding, advertising, moderation, and churn prediction. The piece argues that competitive advantage in streaming increasingly depends on how…