Tag: SiriusXM

Kirby explains why video podcasts are becoming retention infrastructure for streaming as companies chase cheaper ways to drive habit, ad inventory, and creator-led loyalty. The format can pull recurring weekly hours into owned ad systems, but streamers risk killing the…

Apple is upgrading Apple Podcasts with native video support, seamless audio and video switching, and built in dynamic ad insertion for video episodes. The move positions Apple more directly against YouTube, Spotify, and Netflix as video podcast consumption accelerates. By…

Netflix is in talks with SiriusXM to license exclusive video podcasts, building on its recent Spotify deal and efforts to challenge YouTube's dominance in the space. The push includes outreach to major podcast networks and talent agencies as Netflix looks…

SiriusXM reported Q3 revenue of $2.16 billion, slightly down year-over-year but above analyst expectations, with a return to profitability at $297 million net income after last year's massive goodwill impairment. Paid subscribers dipped by 40,000 to 33 million, but monthly…

SiriusXM launched SiriusXM Play, a new $7/month ad-supported tier designed to expand its audience and advertising business. The tier includes over 130 channels across music, talk, sports, and comedy, and is available in-car and via the app.

SiriusXM and Fox Nation launched a soft bundle for $11.99 per month. The move marks a deeper strategic partnership between the two companies, offering a 33% discount and combining audio and video content in a cross-platform play aimed at maximizing…

SiriusXM has appointed Anjali Sud, CEO of Tubi and former Vimeo chief, as an independent director on its board, following the resignation of vice chairman and former CEO James E. Meyer. Sud brings deep experience in digital media and streaming,…

SiriusXM is laying off 160 employees, about 3% of its workforce, as it refocuses on digital streaming and in-car technology amid growing competition from on-demand audio platforms. The company has struggled with slowing revenue growth, a declining self-pay subscriber base,…

SiriusXM reported Q4 2024 earnings that exceeded Wall Street expectations, but its full-year revenue declined 3% to $8.7 billion due to lower subscriber fee income. The company added 149,000 self-pay subscribers in Q4 but ended the year with 296,000 fewer…

SiriusXM has announced a $200 million cost-cutting initiative and a strategic pivot to focus on its core automotive subscriber base, which comprises 90% of its customers. The plan includes reallocating resources from high-cost streaming audiences to prioritize vehicle-based subscribers, enhancing…