Tag: streaming ads

TripleLift reports that streaming’s dominance in viewing hasn’t translated into creative innovation, with 49% of CTV ads still relying on legacy 15 and 30-second TV spots. The gap between modern consumption and outdated ad formats is hurting performance, as CTV-native…

Basics of Streaming breaks down how interactive advertising is reshaping monetization in the OTT space. By letting viewers choose, shop, or engage directly within streams, platforms like Amazon, Hulu, Roku, and YouTube are turning ads into active experiences that drive…

Netflix is placing 12% more ads per hour on original content than licensed titles, according to new data from Ampere Analysis. The strategy highlights Netflix’s intent to monetize its most-watched programming without overloading the platform with ads. It’s one of…

Ask Skip tackles why interactive ads haven’t scaled despite Hulu’s decade-old success with the format. The answer: structural laziness, misaligned incentives, and a lack of real UX innovation across most platforms. The tech exists—what’s missing is the will to build…

Netflix added Yahoo DSP to its roster of programmatic ad partners, giving advertisers broader access to its ad-supported inventory across 12 countries. The move expands targeting capabilities and makes it easier to buy Netflix ads programmatically via Yahoo’s platform. With…

Amazon says Prime Video’s ad-supported tier now reaches more than 130 million U.S. users per month, up from 115 million last year. At its 2025 upfront, Amazon introduced new AI-powered ad formats including pause ads and shoppable inventory designed to…

The story this week was that 88% of Prime Video users are now watching with ads—but the real headline is that only 12% care enough to pay to skip them. This isn’t a failure of Amazon’s strategy; it is the…

Roku tested an unskippable ad that played before users could even reach the home screen, triggering immediate backlash from frustrated customers. While the test was limited, the overwhelmingly negative response highlighted growing concerns about platform-driven advertising, even for users paying…

YouTube is updating its mid-roll ad placement strategy to improve the viewing experience and help creators maximize revenue. Starting May 12, the platform will reduce ads that interrupt sentences or action sequences, instead placing them at natural breaks. Older videos…

Netflix positions its ad-supported business as a central pillar of its growth strategy, projecting significant expansion in streaming ad revenue. While estimates for 2025 vary—ranging from $3.2 billion to $4.24 billion—Netflix’s ad-supported memberships are growing rapidly, accounting for 50% of…