Tag: streaming trends

Parks Associates reports that 91% of U.S. internet households now subscribe to at least one streaming service, while traditional pay-TV has declined to 41%. Consumers average nearly six video subscriptions and spend $109 monthly, making the U.S. video services market…

Comscore has launched “The Scoreboard,” a new interactive platform aimed at making its media-measurement data more accessible to the public. Updated monthly, the site combines insights from TV viewership, social media, and box office trends to help users identify emerging…

New data from Parks Associates shows that social video now accounts for 20% of all TV viewing in U.S. internet households, surpassing both pay TV and broadcast. It’s a shift that backs up what we’ve been saying: creators aren’t just…

YouTube is now the UK’s second-most-watched video platform behind the BBC and the first stop for many younger viewers when they turn on their TVs, according to Ofcom’s 2024 media habits report. Usage is growing across all age groups, with…

Nielsen’s June Gauge report showed streaming jumped to 46% of total TV usage, led by Netflix, which accounted for 42% of the category's monthly growth and surged 13.5% on titles like Ginny & Georgia, Animal Kingdom, and Squid Game. Peacock…

Netflix is leveraging the final season of Squid Game to reinforce its long-term commitment to Korean storytelling. Speaking at the APOS summit, VP Don Kang emphasized that Korean content is now a foundational part of the platform’s global strategy. While…

NAB 2025 showcased a shift from hype to operational pragmatism, with industry leaders focusing on scalability, infrastructure, and sustainable monetization. Six key trends emerged: embracing fragmentation, prioritizing total cost of ownership, adopting hybrid workflows, embedding practical AI, elevating short-form content,…

Horowitz Research’s 2025 survey shows streaming now accounts for 61% of weekly TV viewing, a sharp rise from 45% in 2024 and just 38% in 2020, while traditional TV viewing has dropped to 35%. Live content consumption is also shifting,…

Ad-supported streaming has become the dominant model across platforms like Netflix, Disney+, and Peacock, marking a major shift from the ad-free premium approach. According to Antenna, nearly half of all streaming subscriptions now include ads, with ad-supported tiers driving the…

Lucas Shaw and Katty Kay discuss how YouTube’s dominance in U.S. TV viewership and its projected revenue growth, expected to surpass Disney, signals a major shift in the entertainment industry. With creators like MrBeast and Cocomelon landing high-budget deals and…