Tag: The Roku Channel

FAST channel launches have gotten cheaper, but profitability still depends on generating enough audience and ad revenue to cover programming and operating costs. A channel keeping 35% of ad revenue needs about $28,600 in gross monthly revenue to cover $10,000…

Roku's updating its Distribution Agreement to give approved publishers more flexibility to sell ads and offer subscriptions inside Roku-owned services without maintaining standalone apps. The changes strengthen Roku's role across discovery, billing, distribution, and monetization while raising its fee on…

Roku is turning its NWSL discovery relationship into an owned sports business, taking exclusive rights to eight Sunday Night matches in 2026 and 25 in 2027. The deal gives Roku live inventory it can promote, monetize and measure across its…

From the Archives revisits how Roku built an advertising business that could monetize streaming activity even when it didn’t own the programming or sell the ads. Direct Publisher expanded ad-supported supply, Audience Marketplace layered Roku’s first-party data onto publisher inventory,…

Amazon Channels is gaining leverage over Specialty SVOD as high churn forces services to continuously reacquire subscribers, with Antenna showing 42 million gross adds against a 42 million-subscription base over the past year. Amazon captured 67% of Specialty SVOD gross…

Google TV Freeplay has added more than 10,000 ad-supported movies and shows on demand, expanding its free offering beyond 300-plus live channels and giving Google more inventory it can surface and monetize directly across the TV interface. The expansion strengthens…

Tubi’s reached 110 million monthly active users as Fox gets more economic leverage from its free-streaming scale, with fiscal 2026 revenue up 35% and viewing topping 13 billion hours. Tubi’s sports distribution, deep catalog, creator programming, and younger audience are…

Roku’s Q2 revenue rose 22% to more than $1.35 billion as platform revenue climbed 25% to $1.22 billion and net income jumped to $164.2 million. Roku’s growing engagement, advertising inventory, subscription distribution, and control of the TV discovery layer strengthen…

From the Archives revisits how Pluto TV turned aging television libraries into a recurring revenue engine by packaging catalog programming into scheduled FAST channels and monetizing connected-TV viewing through addressable advertising. Viacom’s $340 million acquisition gave the company direct consumer…

Kirby examines how TV operating systems control discovery, billing, advertising, and viewer data. As ownership consolidates, the fight is shifting from apps to the interface, increasing the value of less-conflicted platforms.