Tag: ThinkAnalytics

Basics of Streaming breaks down what it takes to build a Netflix-like recommendation engine, from metadata and viewer behavior to ranking, experimentation, and infrastructure. The bigger business impact is how those systems shape content discovery, audience demand signals, and whether…

Basics of Streaming explains how short-form platforms use preloading, adaptive quality, and recommendation ranking to make every swipe feel instant. That speed comes at a cost, turning better ranking and smarter delivery into key levers for reducing wasted bandwidth, CDN…

Basics of Streaming explains why a large content library doesn’t automatically create a viable FAST business. Programming discipline and performance data determine whether channels build repeat viewing, generate meaningful ad inventory, and justify further investment, distribution, or shutdown.

Basics of Streaming explains why streaming ad economics depend on yield, not CPM alone, as fill, pricing, eligible demand, ad load, and technology determine what each viewing hour is worth. As ad-supported inventory grows faster than demand in some markets,…

Basics of Streaming explains how services use behavioral, billing, content, and playback signals to predict subscriber churn. The business value comes from identifying why someone’s likely to leave, choosing the right intervention, and proving that action creates incremental customer value.

Basics of Streaming explains how metadata gives video assets the identity, rights, technical instructions, and commercial context needed for distribution, discovery, advertising, and revenue tracking. Strong metadata infrastructure helps streaming companies launch content faster, automate workflows, improve recommendations, protect against…

Basics of Streaming explains how AI's becoming a foundational intelligence layer across the streaming ecosystem, influencing everything from recommendations and search to encoding, advertising, moderation, and churn prediction. The piece argues that competitive advantage in streaming increasingly depends on how…

Basics of Streaming breaks down how connected TV is shifting advertising from a passive, reach-driven model into an interactive, performance-focused channel where viewers can take immediate action. Interactive and shoppable ad formats combine video delivery, real-time decisioning, UI overlays, and…

Basics of Streaming breaks down why Server-Side Ad Insertion (SSAI) is foundational to monetizing Connected TV. SSAI eliminates device instability, ensures consistent measurement, and preserves stream continuity—key to reliable ad revenue, especially in FAST and hybrid models. As more CTV…