Tag: user engagement

Spotify has launched “Spotify 20: Your Party of the Year(s),” a new in-app retrospective that gives users a lifetime breakdown of their listening history, including their first streamed song, top artists, total unique tracks played, and an all-time top 120…

Basics of Streaming breaks down content discovery as a layered system spanning metadata, OS-level placement, in-app UX, personalization, and off-platform triggers that collectively drive engagement. As content libraries expand and fragmentation grows, discovery has become a key driver of retention,…

Roku has launched “Roku City Dash,” an interactive game embedded in its Roku City screensaver, expanding its push to turn the TV OS into an engagement layer beyond content viewing. The feature increases active participation, enabling Roku to capture richer…

Basics of Streaming breaks down how connected TV is shifting advertising from a passive, reach-driven model into an interactive, performance-focused channel where viewers can take immediate action. Interactive and shoppable ad formats combine video delivery, real-time decisioning, UI overlays, and…

Spotify just launched group chats, but this isn’t about going social. It’s a calculated move to keep listening, sharing, and conversation in one place, and it could quietly reshape how users stick with the app. The feature doesn’t scream for…

Basics of Streaming explores how universal search, a powerful tool now controlled by platforms, has become the primary gatekeeper in streaming. As fragmentation and viewer fatigue surge, TV OS-level search layers dictate what gets surfaced, watched, and monetized, shifting power…

Netflix is developing AI-driven technology to personalize not just recommendations, but also video content like trailers and interactive shows. Recent patents outline custom trailers tailored to user preferences and dynamic choose-your-own-adventure formats powered by machine learning. These tools aim to…

Gen Z and younger millennials aren’t disengaging from streaming—they’re optimizing. According to Ampere Analysis, this high-value cohort cycles in and out of services based on perceived value, not loyalty, and demands daily engagement, not just tentpole content. Platforms that fail…

CTV isn’t just riding the ad-supported wave, it’s rewriting the rules of engagement. As cheaper, ad-supported tiers dominate the market, the big shift isn’t just in how people watch, but how they act. Platforms are making screens clickable, merging ads…

Kirby argues that Canela Media’s launch of Club Canela—a rewards-based engagement program—is more than a clever product tweak; it’s a wake-up call for the entire streaming industry. As platforms struggle with churn and diminishing viewer loyalty, Club Canela showcases a…