Tag: user engagement

Basics of Streaming explores how universal search, a powerful tool now controlled by platforms, has become the primary gatekeeper in streaming. As fragmentation and viewer fatigue surge, TV OS-level search layers dictate what gets surfaced, watched, and monetized, shifting power…

Netflix is developing AI-driven technology to personalize not just recommendations, but also video content like trailers and interactive shows. Recent patents outline custom trailers tailored to user preferences and dynamic choose-your-own-adventure formats powered by machine learning. These tools aim to…

Gen Z and younger millennials aren’t disengaging from streaming—they’re optimizing. According to Ampere Analysis, this high-value cohort cycles in and out of services based on perceived value, not loyalty, and demands daily engagement, not just tentpole content. Platforms that fail…

CTV isn’t just riding the ad-supported wave, it’s rewriting the rules of engagement. As cheaper, ad-supported tiers dominate the market, the big shift isn’t just in how people watch, but how they act. Platforms are making screens clickable, merging ads…

Kirby argues that Canela Media’s launch of Club Canela—a rewards-based engagement program—is more than a clever product tweak; it’s a wake-up call for the entire streaming industry. As platforms struggle with churn and diminishing viewer loyalty, Club Canela showcases a…

Max launched Max Rewind, a year-in-review feature inspired by Spotify Wrapped, offering users personalized recaps of their 2024 streaming habits. However, the feature has drawn criticism for its lack of detailed stats, providing only basic insights into genres and brands.…

YouTube is testing a new multiplayer feature for its "Playables" mini-games, starting with titles like Ludo Club and Magic Tiles 3. Available since May, Playables offers over 130 free games spanning various categories, aiming to enhance user engagement.

Skip critiques Samsung's announcement of 88 million monthly active users (MAUs) on Samsung TV Plus, arguing that the metric misrepresents genuine user engagement since the app autoplays by default on Samsung TVs. Highlighting that MAU is a "vanity metric" often…

Netflix introduced a "Moments" feature, allowing users to save and share memorable scenes from its content, initially available on iOS with an Android rollout planned. This feature not only enhances user engagement through shareable, high-quality content but also serves as…

Amplitude has acquired Command AI, a user engagement startup, to enhance its digital analytics platform with personalized in-product tours and smart triggers. Most of Command AI’s 30-person team will join Amplitude. The acquisition will help Amplitude offer more customized user…