Tag: video monetization

Basics of Streaming breaks down how interactive streaming turns video into a state-driven system where playback depends on user decisions, shifting the player, manifest, and delivery stack into a coordinated decision engine. It highlights the tradeoffs, including higher CDN costs…

From the Archives chronicles Veoh’s ambitious rise and eventual fall after launching in 2005 to reshape online video. Despite early innovation and backing from major media and tech investors, Veoh’s lack of strategic focus, unclear identity, and unsustainable business model…

YouTube is ramping up its fight against ad blockers by showing notices that warn of degraded video playback and pointing users to support pages discouraging ad blocker use. Simultaneously, it’s beta testing longer, 30-second unskippable ads for broader campaigns, expanding…

Amazon says Prime Video’s ad-supported tier now reaches more than 130 million U.S. users per month, up from 115 million last year. At its 2025 upfront, Amazon introduced new AI-powered ad formats including pause ads and shoppable inventory designed to…

From the Archives revisits how Vine’s six-second video format revolutionized short-form content, laying the groundwork for platforms like TikTok, Instagram Reels, and YouTube Shorts. Despite early success and massive cultural influence, Vine failed to monetize and lost creator loyalty, leading…

Lucas Shaw and Katty Kay discuss how YouTube’s dominance in U.S. TV viewership and its projected revenue growth, expected to surpass Disney, signals a major shift in the entertainment industry. With creators like MrBeast and Cocomelon landing high-budget deals and…

From the Archives goes back to the rise and fall of Blip.tv—a scrappy, creator-first platform that tried to go toe-to-toe with YouTube before the algorithm ruled all. Launched in 2005, Blip carved out a space for indie web series with…

YouTube is updating its mid-roll ad placement strategy to improve the viewing experience and help creators maximize revenue. Starting May 12, the platform will reduce ads that interrupt sentences or action sequences, instead placing them at natural breaks. Older videos…

With TikTok's potential U.S. shutdown looming, Big Tech companies like Meta, YouTube, Snapchat, Substack, and X are aggressively courting TikTok creators to their platforms. Snapchat is running influencer campaigns, Substack is offering cash prizes and expanded video features, and YouTube…

JW Player and Connatix have merged to form JWP Connatix, creating a comprehensive video technology and monetization platform. The new company will focus on CTV and serve broadcasters, publishers, and advertisers, offering advanced data insights, global reach, and hybrid monetization…