Tag: YouTube creators

YouTube’s fighting a UK proposal that could require platforms to give public-service broadcasters and trusted news organizations greater prominence, potentially limiting the algorithmic control that drives discovery and monetization. As YouTube becomes a bigger part of television distribution, the fight…

Netflix has turned YouTube creator programming into a competitive licensing market by paying established creators to bring proven shows to its platform. YouTube’s responding with financing, brand opportunities, and preferential support to keep that programming exclusive, forcing it to pay…

From the Archives revisits the meteoric rise and fall of Maker Studios, the original poster child of the MCN era that promised to reinvent Hollywood through digital creators. Maker rapidly scaled to become YouTube’s largest independent network, but its dependence…

Tubi has expanded its creator content catalog to more than 5,000 episodes through partnerships with MrBeast, Jomboy Media, Alan’s Universe, and others. The company also hired former TikTok executive Kudzi Chikumbu to lead its creator partnership strategy, signaling a deeper…