Basics of Streaming explains why a large content library doesn’t automatically create a viable FAST business. Programming discipline and performance data determine whether channels build repeat viewing, generate meaningful ad inventory, and justify further investment, distribution, or shutdown.

Roku is turning Premium Subscriptions into a broader wholesale distribution business, using its home screen, discovery surfaces, and billing infrastructure to sell more than 30 discounted streaming bundles. The strategy gives Roku more ways to monetize viewer intent while giving…

Google must let publishers access AdX demand through competing ad servers, integrate DFP and AdX with Prebid, and make publisher data easier to move. Google keeps its ad-tech stack, but publishers gain more leverage to replace parts of it without…

The European Commission’s proposed EU KIDS Act would force platforms like YouTube, TikTok and Instagram to operate under different engagement rules for users under 18, restricting recommendations, autoplay, infinite scroll, notifications and profiling. Age verification would become a distribution layer…

CTV home screens are becoming valuable distribution real estate as TV operating systems increasingly shape what viewers see before they open a streaming app. Measuring that pre-app exposure can help streamers verify promotional commitments, assess launch performance and separate weak…

Paramount’s $110 billion Warner Bros. Discovery deal is getting support from an AI-powered campaign pressuring California Attorney General Rob Bonta, including software that turned one anti-merger submission into a pro-merger letter. The push comes before October 1, when closing delays…

From the Archives revisits how MoviePass turned its $9.95 unlimited plan into a cultural phenomenon while making every additional movie watched more expensive for the company. It proved consumers wanted theatrical subscriptions at scale, but AMC and Regal were better…

Apple's bundling Apple TV and Apple Arcade into paid iCloud+ plans across more than 100 countries, turning streaming into a retention benefit for its broader services business. The move gives Apple more ways to justify content spending through storage upgrades,…

JustWatch is launching JustWatch TV in October, adding AVOD, rentals and an ad-free subscription directly into its discovery funnel. The move gives JustWatch more ways to monetize search intent, but owning inventory also creates a new tension around how its…

Disney+ is rolling out Playlists globally, giving Disney more control over viewing before subscribers choose a specific title. By packaging existing catalog into shuffled sessions, Disney can drive more watch time, improve catalog utilization, and create additional ad inventory without…