Best Buy's expanded Fire TV deal will let it sell ads across new and existing Insignia TVs, turning a one-time hardware sale into recurring media revenue. Walmart paid $2.3 billion for Vizio to own more of that stack, while Best…

DAZN is building an early case to operate the NBA’s future local streaming hub, with eight team deals giving it a season to prove the model at scale. The 2026-27 season will generate real data on subscriptions, churn, support and…

Hub Entertainment Research finds that becoming a viewer’s default streaming service can materially strengthen retention, with 62% of Netflix default users and 61% of Disney+ default users saying they’d keep those services if limited to one provider. Kirby breaks down…

Skip argues that sports exclusivity deserves a premium only when the buyer covers the value lost from reduced reach, sponsorship exposure, and fan acquisition. Emerging properties may benefit more from broad distribution, while established events can better monetize scarcity.

Amazon and Roku are making it easier for streaming services to outsource customer acquisition, billing, account management and distribution, shifting portions of the DTC cost base into variable expenses tied more closely to subscriber growth. That gives smaller and specialty…

The White House launched Trump TV, a 24/7 YouTube feed of administration-produced programming, as major networks suspended pooled video coverage after CNN was blocked from completing its assigned pool duty. The channel gives the administration control over production, editing and…

Google was fined €403 million by Ireland’s Data Protection Commission over GDPR violations tied to its handling of European users’ location data. The case raises compliance risks for ad targeting and store-visit measurement, where platforms need clear consent, lawful processing…

Paramount secured a settlement with California and 11 other states that would clear its $110 billion Warner Bros. Discovery acquisition, pending court approval. The deal locks in theatrical output, U.S. production spending, and separate cable negotiations, but it doesn't require…

Roku, Amazon and JustWatch are turning streaming discovery into a performance business where distributor cuts can be measured against incremental subscribers, viewing and transactions. As home-screen placement, bundles and FAST distribution become easier to audit, programmers have more leverage to…

Infillion is acquiring Foursquare to connect MediaMath’s ad delivery with location and purchase data, giving advertisers a clearer view from impression to store visit to sale. The deal strengthens Infillion’s measurement stack as independent ad-tech platforms compete with retail media…