Ask Skip dissects the potential Paramount–Warner Bros. Discovery merger. With WBD buried in debt and Paramount barely out of its Skydance deal, combining the two could create more financial and cultural chaos than synergy. The piece questions whether this is…

Netflix has turned WWE’s Raw into a weekly ritual, reversing its own "anytime" ethos to solve streaming's biggest problem: habit formation. New data from Ampere shows Raw driving 300M hours watched and lower churn than other Netflix live events, establishing…

Apple has rebranded Apple TV Plus as "Apple TV," creating confusion with its existing TV device of the same name. The quiet change may hint at an ad-supported tier in the future, but without a UI update, pricing restructure, or…

CNN is launching CNN Creators, a new content unit and weekly show from its Doha-based Middle East hub, aimed at tapping into the creator economy with a format that puts storytelling teams in weekly head-to-head challenges. The initiative is part…

Streaming services are no longer chasing subscribers, they’re chasing behavior. Netflix’s latest moves, including “Last Chance to Watch” prompts, natural language search, and TV-based party games, all aim to boost frequency of use and reduce friction. As product strategy shifts…

Netflix is allegedly testing a new “Last Chance to Watch” category that surfaces titles scheduled to leave the platform. While not formally announced or widely available, the feature could reduce viewer frustration, increase session time, and drive higher-value engagement by…

Basics of Streaming reframes streaming as a curation business, where personalization engines, not just great shows, determine viewer engagement, retention, and profitability. Today’s streaming giants deploy advanced AI and machine learning to fine-tune everything from recommendations and thumbnails to subtitles…

Netflix is launching TV-compatible party games that allow subscribers to play with their phones as controllers, starting with titles like Boggle Party and LEGO Party. This marks Netflix's first move beyond mobile-only gaming and reflects a broader strategy to integrate…

Fox Entertainment has taken an equity stake in Holywater, a Ukrainian vertical video startup known for AI-driven microdramas. As part of the deal, Fox will produce over 200 vertical titles for Holywater’s My Drama app and integrate Fox IP into…

From the Archives revisits Azubu’s, an esports-first streaming platform. Backed by $40 million in funding and exclusive streamer deals, Azubu aimed to rival traditional sports broadcasting but faltered due to inconsistent funding, missed tournament payouts, and the loss of key…