Netflix is turning the classic board game Clue into a reality competition series, leveraging a low-risk, high-recognition IP to fuel its unscripted content strategy. Sony, lacking its own major streamer, continues to play the arms dealer with strategic output deals…

Ask Skip unpacks the chaos that could follow if Trump’s proposed 100% tariff on foreign-made films becomes real policy. While the logistics of taxing globally-produced, digitally-distributed content are unworkable, the threat highlights Hollywood’s deep reliance on international production. Such a…

Fox Sports will once again broadcast and stream the 2026 World Baseball Classic in the U.S., including key games on its main network and additional coverage via FS1, FS2, Tubi, Fox One, and Fox Deportes. The deal builds on the…

CTV is underperforming not because of the medium itself, but because marketers are applying outdated, performance-driven strategies that ignore the brand-building nature of TV. Despite claiming brand awareness as a primary goal, most campaigns are optimized around click-throughs and conversions,…

Kirby breaks down the "IP Yield Era," where the focus is on extracting maximum value from intellectual property across every possible platform and format. Instead of relying solely on exclusivity, companies are working their content across SVOD, AVOD, FAST, merchandise,…

Myths in Streaming debunks the common belief that automation guarantees efficiency in media operations. It argues that without clear strategy, ownership, and data discipline, automation only accelerates dysfunction. True efficiency stems from structured processes, not software, and should be built…

Basics of Streaming explains why SVOD success hinges more on backend systems than standout shows. Platforms thriving today are those mastering dynamic pricing, bundling strategies, churn prevention, and subscription infrastructure. With Wall Street demanding profitability, the path forward isn’t just…

NBCUniversal and YouTube TV inked a wide-ranging multi-year carriage deal that keeps NBC, Telemundo, and cable networks, including those transitioning to Versant, available to YouTube TV’s 10 million subscribers. The agreement also includes the relaunch of NBC Sports Network, expands…

ESPN and Fox Corp. have launched a $39.99 per month soft bundle combining their new standalone streaming services. The deal preserves platform control for both companies, bypasses platform fees, and offers sports fans simplified access to key programming. With Venu…

Disney is replacing the Star brand with Hulu as the global tile for general entertainment inside Disney+, effective October 8. Alongside the brand shift, Disney+ is getting a major homepage redesign with personalized recommendations, live content integration, and new branding…