Streaming overtook linear TV in May 2025 for the first time, reaching 44.8% of all U.S. TV usage according to Nielsen. Cable and broadcast fell to a combined 44.2%, marking a major industry milestone. FAST platforms gained ground while services…

Tubi logged over 1 billion viewing hours in May, signaling a significant shift in how FAST success should be measured—by actual watch time, not MAUs. While others flaunt app opens, Tubi has focused on sustained engagement, now capturing 2.2% of…

YouTube has introduced Open Call, a new BrandConnect feature that allows advertisers to post campaign briefs and source custom video pitches from eligible creators in the YouTube Partner Program. The feature aims to simplify large-scale brand-creator collaborations and is currently…

Max is rolling out AI-assisted autoplay video previews for all U.S. adult profiles on connected TV devices, aiming to improve content discovery and reduce manual curation. A new in-house tool will identify standout moments from its library for use in…

Ask Skip calls out legacy media for faking transformation while quietly executing a slow-motion collapse. Instead of real strategic pivots, companies are slashing costs, consolidating teams, and staging investor theater—all to buy time until an acquisition. True reinvention would require…

Netflix added Yahoo DSP to its roster of programmatic ad partners, giving advertisers broader access to its ad-supported inventory across 12 countries. The move expands targeting capabilities and makes it easier to buy Netflix ads programmatically via Yahoo’s platform. With…

From the Archives revisits Netflix’s 2011 attempt to split its DVD and streaming businesses into two separate services, rebranded as Qwikster, was a PR and operational failure that cost the company 800,000 subscribers and halved its stock value. Intended to…

Ask Skip tackles the harsh reality of CTV fraud, calling it a multi-billion dollar shell game enabled by an industry addicted to scale over scrutiny. Nearly every player—intermediaries, platforms, agencies, and even brands—either profits from or willfully ignores the problem.…

Netflix will invest more than €1 billion in Spain between 2025 and 2029, expanding its local production footprint and supporting more than 20,000 jobs. Co-CEO Ted Sarandos announced the commitment during a 10th-anniversary event at Netflix’s Madrid hub, citing over…

Paramount laid off 3.5% of its U.S. workforce, continuing a pattern of cuts tied to declining linear TV revenues and an uncertain pivot to streaming. The move follows over 2,000 job eliminations tied to a $500 million cost-cutting effort, and…