Jack outlines the critical issue of ad fraud in OTT and CTV advertising, emphasizing the impact on ad visibility and budget effectiveness. He explains common types of fraud, including domain spoofing, bot clicks, and device hijacking, which mislead advertisers and…

Warner Bros. Discovery reported $289 million in streaming profits for Q3 2024, thanks to Max’s record 7.2 million subscriber gain, bringing its DTC count to 110.5 million. However, industry watchers note that not all of these subscribers are direct-to-consumer, raising…

French and Dutch authorities have raided Netflix’s offices in Paris and Amsterdam over alleged tax fraud and concealed employment. The probe focuses on Netflix's past tax practices, with European regulators increasingly scrutinizing streaming giants' tax contributions. Netflix now faces growing…

Bango’s Super Bundling: Inside Secrets report identifies telcos as essential partners for media companies, with 66% of East Asian consumers, 55% in Latin America, and nearly half in Europe and the Americas preferring telcos to lead bundled subscription offerings. Leveraging…

The Streaming Wars riffs on Netflix's decision to exit interactive content, delisting most choose-your-own-adventure titles while keeping only a few. This shift aligns with Netflix’s strategic pivot toward gaming and generative AI, underscored by Mike Verdu’s promotion to VP of…

The Streaming Wars report on the rising use of unlicensed streaming devices like Superbox and Prime Stream, which appeal to consumers frustrated by subscription costs and fragmented content. These devices highlight a critical challenge for the media industry, as they…

Our latest From the Archives column examines Aereo, the 2012 startup that aimed to deliver broadcast television to internet-connected devices through tiny individual antennas, bypassing cable services. Despite its innovative approach, Aereo faced fierce legal battles with major broadcasters, culminating…

Skip examines Roku's intensified focus on "platform revenue" at a time when some media companies are increasingly looking for ways to bypass platform fees. This tension signals a potential shift in the industry as content providers strive to regain control…

Nielsen received MRC approval to integrate first-party streaming data from platforms like Amazon into its ratings, aiming to enhance cross-platform measurement accuracy. This shift, beginning with Amazon’s Thursday Night Football, has prompted debate, with some industry groups claiming it unfairly…

MyBundle is set to launch a centralized platform for Black Friday streaming deals, accessible through its website and partner broadband ISPs. This move aligns with MyBundle’s strategy to facilitate the cable-to-streaming transition by positioning itself as a neutral aggregator, offering…