CNBC has announced the launch of a new streaming service, CNBC+, aimed at expanding its reach among business-news audiences. The service will be available for $14.99 per month or $99.99 annually, as outlined in an email sent to subscribers of CNBC’s digital offerings. The email, which promotes the service with testimonials from prominent anchors like Andrew Ross Sorkin, Deidre Bosa, and Becky Quick, emphasizes CNBC’s commitment to delivering fast, accurate, and accessible news.
Unlike streaming giants such as Netflix or Disney+, CNBC+ is not focused on creating original entertainment content or dramatically increasing its content budget. Instead, the platform is designed to deepen engagement with CNBC’s core viewers. The service will offer access to a “global feed,” enabling users to follow business programming from the U.S., Europe, and Asia. Subscribers will also gain advanced market data insights and on-demand access to CNBC’s extensive library of shows.
CNBC+ will feature multiple subscription tiers. The basic plan costs $99.99 annually or $14.99 per month, providing standard access to the global feed and market data. For those seeking more, CNBC+ offers a premium tier at $299.99 annually ($34.99 per month), which includes stock ratings, price targets, and portfolio monitoring tools. For the most comprehensive package, users can opt for a $599.99 annual plan that bundles CNBC+ with Jim Cramer’s online investment club, offering expert analysis and insights. This tier is tailored to investors looking for a deeper dive into the market.
This streaming initiative aligns with CNBC President KC Sullivan’s goal of engaging viewers for extended periods and enhancing the network’s business-news offerings. The service also comes as CNBC prepares to be spun off alongside other cable networks from NBCUniversal, with Comcast planning to separate most cable holdings from the NBC and Telemundo broadcast networks, as well as the Peacock streaming service, within the next year.
The spin-off aims to provide cable networks with more autonomy, allowing them to retain and reinvest their generated revenue into their operations rather than funneling it into a larger corporate entity. Mark Lazarus, recently named CEO of the new company, has emphasized this strategy in discussions with employees.
By introducing CNBC+, the network seeks to cater to its core audience while capitalizing on the growing demand for digital streaming and personalized market insights. With its global feed, advanced data tools, and tiered pricing options, CNBC+ positions itself as a targeted solution for business enthusiasts and investors alike, reinforcing its status as a trusted source for financial news.
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