Warner Music Group has acquired AI detection company Sureel, gaining technology that tracks how copyrighted music is used in AI training and AI-generated content. The deal strengthens Warner's position in the emerging AI licensing market by adding attribution and measurement…
Skip argues that retail media networks are becoming an ad tech bubble, not because the underlying business is flawed, but because too many companies assume first-party data alone is enough to build a successful media business.
Antenna's latest data shows ad-supported streaming has become the industry's primary growth engine, but subscriber growth alone isn't enough to build a successful advertising business. As audiences fragment across services and plans, the next challenge for streamers is creating the…
The U.K.'s Competition and Markets Authority has launched a formal review of Paramount Skydance's proposed $110 billion acquisition of Warner Bros. Discovery, examining whether the combined company could reduce competition across U.K. television, streaming, advertising, sports rights, and content licensing…
Apple's new App Store subscription bundling framework gives developers the ability to partner with other developers and offer discounted subscription packages, extending a strategy that's long been used across streaming to improve retention and increase customer lifetime value. The addition…
Streaming TV’s ad premium exists because the open web made advertisers paranoid. Bots, junk impressions, murky supply paths, and volume-first incentives turned digital measurement into a trust problem, and premium streaming gave buyers a cleaner place to put brand dollars.…
Netflix is doubling down on its streaming-first film strategy, with Dan Lin saying the company won't work with filmmakers who require traditional theatrical releases. Netflix is instead prioritizing mid-budget comedies, rom-coms, and literary adaptations that fit subscription-driven economics. While select…
Paramount Skydance has launched Paramount Games Studio, bringing Skydance Interactive, Skydance New Media, and Paramount’s gaming operations into one in-house division. The move signals David Ellison wants gaming treated as a core business, not just an IP licensing arm, with…
Short form won't kill long form, but it’s changing what long form needs to do. Short form now drives discovery, frequency, and habit formation, while long form still builds attachment, franchise value, and subscription justification. The real advantage sits with…
Basics of Streaming breaks down how QA and QC protect streaming quality before content ever reaches viewers. These pipelines validate content, apps, devices, DRM, ads, localization, and live events, making quality management a core business function tied to trust, monetization,…