Business

Netflix is reportedly in talks with Barry Bonds and CC Sabathia to join its broadcast team for the San Francisco Giants vs. New York Yankees Opening Day game on March 25, 2026. The move signals how seriously Netflix is taking…

Apple acquired full ownership of Severance for just under $70 million, bringing the Emmy-winning series in-house at Apple Studios as it prepares for a planned four-season run and potential universe expansion. With the show costing roughly $20 million per episode,…

Ampere Analysis shows North American scripted TV commissions rose for a second straight year in 2025, even as international scripted output fell sharply. The recovery is being driven by commercial broadcasters and disciplined streaming services relying more heavily on pre-existing…

YouTube TV has begun rolling out lower-priced, genre-based bundles that give subscribers multiple downgrade paths without sacrificing core product features. The new Sports, Sports plus News, Entertainment and Family plans highlight YouTube TV’s growing leverage with programmers and its focus…

Basics of Streaming breaks down how streaming hardware devices function as specialized computers, managing everything from video decoding to app execution and security. These devices deliver consistent performance across TVs, support advanced formats such as 4K HDR, and provide platforms…

From the Archives revisits Pivot, Participant Media's short-lived attempt to build a socially conscious cable network for millennials. Launched in 2013, Pivot aimed to disrupt linear TV with activist-driven content and digital features, but its reliance on traditional cable distribution…

YouTube brought in over $60 billion in revenue in 2025, outpacing Netflix and rivaling Disney, thanks to a combined ad and subscription model now disclosed for the first time. This dual-engine approach, ads plus 325 million paid subscriptions, positions YouTube…

Sony Group raised its full-year outlook after a 22% jump in Q3 operating income, supported by gains in music, semiconductors, and gaming. Sony Pictures Entertainment saw an 11% revenue decline and 9% drop in profit due to tough comparisons with…

Fox Corporation exceeded Q2 revenue estimates, with strong ad performance across cable news, live sports, and streaming. Tubi delivered record growth and profitability. However, rising programming and marketing costs squeezed profit margins, leading to a post-earnings dip in the stock.

Skip warns that agentic advertising, despite the buzz, isn’t a guaranteed win for publishers unless they actively shape how their inventory is defined and valued. While AI agents promise scalability and discoverability for high-impact formats, the risk is repeating programmatic's…