Business

Netflix is evolving from a relentless content optimizer into a global cultural and commercial power broker. Recent moves, including real-time merch strategies with KPop Demon Hunters, integrated ad campaigns with AB InBev, and rumored talks with Warner Bros. Discovery, signal…

DraftKings has signed a multi-year, exclusive advertising deal with NBCUniversal, gaining category-exclusive sports betting integrations across the company's major sports properties. The agreement covers the NFL, NBA, Premier League, and the 2026 FIFA World Cup, with placements across NBC, Peacock,…

Basics of Streaming explores how FAST has matured into a critical pillar of the streaming ecosystem. Introduced by Pluto TV in 2014, FAST has expanded far beyond linear channels to include hybrid delivery formats, all unified by an ad-supported, free-to-watch…

TikTok will avoid a U.S. ban after President Trump signed an executive order approving a joint venture deal valuing its U.S. business at $14 billion. Oracle, Silver Lake, and MGX will control a 45 percent stake in the new entity,…

Amazon is preparing to launch its in-house Vega OS on Fire TV devices, aiming to replace its Android-based platform. The Linux-based system is already running on select Echo devices and is expected to arrive on TV hardware by year-end. Developers…

From the Archives revisits how Beam set out to revolutionize game streaming with real-time viewer interaction, only to be acquired and eventually shuttered by Microsoft after rebranding it as Mixer. Despite superior tech and exclusive streamer deals, Mixer couldn’t build…

Ask Skip tackles the post-layoff confusion plaguing many media orgs, pointing the finger squarely at failed leadership. Skip argues that when Wall Street shifted from chasing growth to demanding profit, most execs panicked, spinning up re-orgs, bundles, and pricing changes…

Disney is raising prices for Disney+, Hulu, and ESPN streaming bundles starting October 21, with increases of $2–$3 per plan. The move comes just days after backlash over Jimmy Kimmel’s suspension, which led to subscriber cancellations. This marks the fourth…

Netflix is reportedly exploring a bid for Warner Bros. Discovery’s studio and streaming assets following the company’s decision to split into two standalone entities. The breakup has sparked interest from multiple suitors, including Skydance’s David Ellison. While Netflix has avoided…

Myths in Streaming challenges the belief that more data reduces decision-making risk, arguing instead that disciplined leadership is what drives timely and effective choices. Rebecca Avery highlights how streaming companies are drowning in analytics yet paralyzed by indecision, not due…