Business

Apple appears to be shifting its strategy by licensing its original films to third-party platforms to expand content visibility and boost revenue. This marks a departure from Apple’s exclusivity-driven streaming model and addresses the platform’s financial performance challenges, despite its…

Giles Tongue examines the concept of Forever Subscriptions, revealed through Bango's global subscription survey, where two-thirds of respondents state they have subscriptions they never intend to cancel. In the UK, Netflix dominates as the "must-have" SVOD, with nearly two-thirds selecting…

Netflix's attempt to debut in live sports with the Tyson-Paul fight faced technical failures, including buffering and glitches, undermining confidence in its ability to handle live streaming. These issues pose a serious threat to Netflix’s live ambitions, especially with critical…

Kirby has released a new rap, "The Streaming Wars A.B. (After the Bubble)," blending clever commentary on the streaming industry's current challenges with his signature lyrical style. Kirby’s work celebrates the unsung heroes of the streaming world and provides a…

Reliance Industries and Disney have merged their media assets, including Star India, Viacom18, JioCinema, and Hotstar, in an $8.5 billion deal, creating one of India’s largest entertainment entities. The joint venture combines over 100 TV channels, 30,000 annual hours of…

This week’s From the Archives explores HBO’s streaming journey, marked by tech pivots, rebrands, and ownership shifts, culminating in the 2023 rebranding as MAX. Starting with HBO Go and HBO Now, HBO faced challenges like reliance on competitor tech and…

The CW, has laid off over two dozen employees across its publicity and programming teams as it pivots to a more profitable focus on live sports and unscripted content. This restructuring aligns with Nexstar’s strategy to cut programming costs by…

Warner Bros. Discovery has added Max to The Roku Channel as part of its channels lineup, marking a strategic pivot back to third-party distribution. Originally focused on direct-to-consumer sales, WBD’s move reflects current priorities to boost cash flow and manage…

Amazon's Freevee is shutting down, with its content shifting to Prime Video’s ad-supported “Watch for Free” section, accessible to non-Prime members. This consolidation aims to streamline Amazon’s streaming ecosystem and follows earlier rebranding moves that hinted at Freevee’s phase-out.

Netflix has reached 70 million monthly users on its ad-supported tier, driven by affordable pricing and premium feature additions. Over half of new sign-ups in ad-enabled regions choose the ad tier, and Netflix expects ad revenue to surpass $3 billion…