Business

Jack highlights strategies for media professionals to navigate the turbulent employment landscape amidst layoffs and industry shifts. By staying proactive, media professionals can secure opportunities and position themselves for success in this evolving market.

Kirby argues that the streaming industry should categorize subscribers into three groups: wholesale, third-party direct, and true direct-to-consumer (DTC). This approach would offer more transparency and reveal the actual customer relationships media companies hold. However, Kirby contends that the industry…

Kirby spoke with Fred Godfrey, CEO of Origin, to discuss how the company is redefining CTV performance advertising through long-term client relationships and creative innovation. Using strategies like dynamic creative production (DCP) and real-time split-testing, Origin combats ad fatigue and…

Bango dropped a new report highlighting East Asia's dominance in subscription bundling, with 34% of consumers opting for third-party bundles. The report emphasizes that localized content and super bundling are key drivers of subscription growth in the region. Japan, South…

Disney has launched its own password-sharing crackdown following Netflix’s successful model, aiming to convert unauthorized users into paying subscribers. This strategy mirrors Netflix's approach, which led to significant subscriber and revenue growth. We explore why other platforms like Max are…

DirecTV and Dish Network are merging in a $10 billion deal, creating the largest pay-TV provider in the U.S. DirecTV will acquire Dish's satellite business and Sling TV, with the transaction involving a $9.75 billion debt exchange. The merger aims…

The subscription economy is shifting towards indirect channels like banking apps and telcos, with 63% of SVOD subscriptions acquired through these platforms in 2023. Consumers prefer centralized management for convenience and data security, driving banks and telcos to offer subscription…

Gracenote and Amagi have partnered to streamline and accelerate FAST content monetization. The collab integrates Gracenote’s metadata enrichment services with Amagi’s cloud-based SaaS tech, helping content owners manage and distribute their programming more efficiently.

In his inaugural issue, The Streaming Madman delivers a fiery critique of the streaming and advertising industries, warning that without ad revenue, streaming could implode like the dot-com bubble. He mocks the clash between old-school ad execs and the chaotic…

Hallmark has rebranded its streaming service to Hallmark+ in partnership with Accedo, launching on September 10th. Accedo's Accedo One platform brings personalized content, retail integration, and enhanced user features, positioning Hallmark+ as a more immersive "Hallmark lifestyle experience." Former WarnerMedia…