Amazon has partnered with FanDuel to introduce real-time bet tracking and live odds overlays during NBA games on Prime Video, offering a deeper, personalized viewing experience. Unlike NBCU’s traditional advertising deal with DraftKings, which secures media inventory across major sports…
TikTok will avoid a U.S. ban after President Trump signed an executive order approving a joint venture deal valuing its U.S. business at $14 billion. Oracle, Silver Lake, and MGX will control a 45 percent stake in the new entity,…
Netflix is reportedly exploring a bid for Warner Bros. Discovery’s studio and streaming assets following the company’s decision to split into two standalone entities. The breakup has sparked interest from multiple suitors, including Skydance’s David Ellison. While Netflix has avoided…
Tubi launched Productubity, a Chrome extension that lets users instantly swap a stream for a fake productivity article to avoid being caught watching at work. The move plays into post-pandemic streaming habits and targets Gen Z professionals, 84 percent of…
Netflix pulled in 41.4 million viewers (Live+1 AMA) for Terence Crawford’s victory over Canelo Álvarez, making it the most-watched men’s championship boxing match this century. The fight peaked at 24 million concurrent streams and reached the number one spot on…
Paramount Skydance is preparing a takeover bid for Warner Bros. Discovery, igniting speculation of a larger bidding war that could reshape the entertainment industry. Warner Bros. Discovery stock surged nearly 30 percent on the report, while Paramount shares rose more…
YouTube drew 17.3 million global viewers for its exclusive NFL broadcast of Chiefs vs. Chargers, marking the biggest live-stream in platform history. The U.S. audience hit 16.2 million, outpacing last year’s opening week stream but falling short of NFL games…
YouTube has signed a major partnership with Sesame Workshop to become the largest digital library of Sesame Street content by 2026, including classic episodes and original content for the platform. The deal comes alongside an expanded effort to train creators…
From the Archives revisits Vessel, the ambitious 2015 startup from Hulu’s Jason Kilar and Richard Tom that aimed to challenge YouTube with a premium “early access” model for creator content. Despite raising $132 million, offering creators vastly better revenue splits,…
AEW will launch its first-ever live pay-per-view on HBO Max with All Out on September 20, marking the start of a new transactional streaming model for the platform. Priced at $39.99, the event will be available to U.S. subscribers with…