Basics of Streaming explains how live sports platforms synchronize prediction systems, betting layers, live statistics, and interactive overlays alongside real-time video streams. The piece breaks down how low-latency streaming, metadata triggers, and live data feeds are turning sports streaming into…
From the Archives revisits MTV Overdrive, MTV’s 2005 attempt to build a streaming destination years before modern platforms took over digital video. The service recognized the shift toward short-form, on-demand viewing early, but struggled as distribution and discovery moved away…
Disney used its Q2 earnings to position Disney+ as the center of its broader consumer ecosystem spanning ESPN, advertising, gaming, parks, and commerce. Josh D’Amaro made clear the company’s strategy now centers on driving engagement, personalization, retention, and long-term customer…
Netflix's turning mobile discovery into a higher-frequency engagement loop with Clips, a TikTok-style vertical feed that lets users sample, save, share and launch titles from short-form highlights. The move gives Netflix a stronger mobile entry point, more ways to promote…
From the Archives revisits how Turner Broadcasting System built SuperDeluxe into a digital-first comedy lab that prioritized speed, experimentation, and platform-native distribution, but couldn't reconcile that model with ad-driven corporate expectations. The studio showed that social-first, creator-led content could break…
Roku’s Howdy has surpassed 1 million subscribers within its first year, with Antenna data showing strong early growth and a roughly 51% retention rate that outpaces typical streaming benchmarks. The $2.99 ad-free service leverages Roku’s owned distribution ecosystem and licensed…
Fox’s Red Seat Ventures has signed a multi-year deal with Kill Tony to manage advertising, expand distribution across Tubi and Fox One, and build a subscription layer through Supercast. The agreement gives Fox end-to-end control over monetization across video, audio,…
From the Archives revisits how CollegeHumor built an early “creator factory” with a structured, repeatable system for producing and scaling internet-native comedy, prioritizing consistent output, rapid iteration, and in-house talent development over one-off viral hits. As platform-driven distribution and monetization…
Paramount-WBD’s $110 billion merger has shareholder approval, but regulators in the U.S., U.K., and EU now control how much value survives the process. State attorneys general add another layer of risk, while scrutiny around streaming pricing, bundling, content access, labor,…
From the Archives revisits how Major League Baseball’s MLB.TV launched in 2002 as an early direct-to-consumer streaming model that bypassed traditional distribution and solved out-of-market access. It paired centralized rights control with in-house infrastructure while preserving regional broadcast economics through…