The Take

The DGA and IATSE are backing a settlement that would let Paramount's $110 billion WBD acquisition move forward in exchange for nine binding conditions protecting production volume, theatrical windows, third-party licensing, domestic production, HBO distribution and Paramount's Los Angeles headquarters.…

Disney+ signed a one-year deal with Gary Neville’s The Overlap that adds 90 episodes of soccer programming, selective exclusives, commissioned content and sponsorship around the 2026/27 season without buying match rights. The structure lets Disney tap into weekly soccer attention…

CTV’s next phase of advertising growth depends on expanding beyond large national brands and making TV buying viable for smaller performance advertisers. Amazon, Roku, Netflix and Walmart are lowering campaign minimums, expanding self-service and programmatic access, automating creative, and improving…

Tubi's testing Gracenote IDs in programmatic bid streams to carry more precise program identity into CTV ad transactions, giving buyers richer context for targeting, brand suitability, measurement, and inventory valuation. The test pushes metadata deeper into revenue-bearing infrastructure and could…

Google TV Freeplay has added more than 10,000 ad-supported movies and shows on demand, expanding its free offering beyond 300-plus live channels and giving Google more inventory it can surface and monetize directly across the TV interface. The expansion strengthens…

Sony Pictures Television’s renewed Seinfeld deals with Netflix, Paramount and major broadcast groups let it monetize the same 180-episode library across streaming, cable and syndication at the same time. Each buyer’s paying for a different form of value, from Netflix’s…

Brands are turning marketing budgets into production capital, moving deeper into Hollywood’s development, financing and distribution process as studios and streamers reduce commissioning and look to share risk. The shift gives advertisers more influence over what gets made and creates…

Paramount is threatening to move its headquarters and parts of its operations out of California unless Attorney General Rob Bonta negotiates a settlement in the state’s lawsuit challenging its $110 billion Warner Bros. Discovery acquisition. David Ellison is using jobs,…

Disney+ has secured a multi-year deal to stream Formula E across 144 markets beginning with the 2026-27 season, giving the service recurring live sports programming across an eight-month global calendar while ESPN and ESPN+ handle U.S. distribution. Formula E’s hybrid…

Spotify will begin labeling synthetic artist identities as “AI Personas” in mid-September and exclude their music from editorial and algorithmic recommendations by default, while keeping tracks available through search, direct links and followers. The policy turns recommendation access into an…