Coming out of bankruptcy less than a year ago, Main Street Sports Group has reintroduced its regional sports networks under the FanDuel Sports Network brand and is finally seeing real traction in the direct-to-consumer streaming space. Over the past eight weeks, FanDuel Sports Network has doubled its paid subscriber count to nearly 650,000, and the company says it is on track to hit one million subscribers by the end of 2025. That momentum stems from a multi-pronged approach: full territory coverage across all 30 team partners, strategic distribution on Amazon Prime Video, partnerships with FanDuel, SB Nation, and Yahoo Sports, and increasingly competitive pricing and targeted offers.
The turnaround is notable given the broader headwinds facing regional sports networks. As cord-cutting accelerates and legacy pay-TV models falter, RSNs have struggled to adapt. FanDuel Sports Network appears to be making a meaningful pivot. Since the start of the 2025 MLB season, the platform has averaged 250,000 daily unique users and nearly one million unique monthly viewers. Average watch time per game has increased to 92.5 minutes, up 9% year over year. In April alone, viewers streamed over 820 million minutes, a 79% jump from last year.
Main Street Sports Group’s COO Michael Schneider, credits the growth to the network’s ability to control the full subscriber experience, from marketing to acquisition to engagement, allowing for faster iteration and better targeting. He also emphasized that partnerships with teams and media brands are helping the network efficiently reach highly engaged local fan bases. Interestingly, the platform is also skewing much younger. FanDuel Sports Network’s streaming viewers are, on average, 12 years younger than its traditional cable audience, indicating that the platform is successfully reaching cord-nevers and digitally native sports fans.
FanDuel Sports Network currently starts at $19.99 per month for access to a single team network, with higher tiers available depending on market and package. While that price point remains higher than most SVOD offerings, CEO David Preschlack has said the company plans to experiment with more flexible pricing models over time. With 15 owned-and-operated networks and rights to over 3,000 live events annually, Main Street Sports Group is positioning FanDuel Sports Network as the scalable future of local sports coverage. Whether this model will prove sustainable as RSNs navigate structural change remains to be seen, but the early results are promising and Main Street appears committed to pushing forward.
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