Tag: Amazon Prime Video

Ampere's latest commissioning data reveals a broader shift in how streaming services allocate development capital. Publishing communities have become an early demand signal, allowing executives to evaluate audience interest before production begins and reducing uncertainty around commissioning decisions.

Basics of Streaming explains why sports isn’t just another streaming category. Live urgency, exclusive rights, scarcity, and premium ad demand make sports one of the few products that can still anchor bundles, justify higher pricing, reduce churn, and give platforms…

Mexico’s streaming market is shifting toward a subscription rotation model as households increasingly cancel and re-add services based on price, content availability, and release timing. New data from The Competitive Intelligence Unit shows 14% of Mexican subscribers canceled at least…

The NFL is rumored to benegotiating a one-year, four-game regular-season package with YouTube. The short-term deal would give the league real-time data on pricing, ad demand, reach, and technical performance while preserving leverage across multiple bidders including Netflix and Amazon…

Skip says the next decade of streaming will consolidate around four to six global services. Mid-tier players will either merge, specialize, or become suppliers, while B2B vendors face a tougher buying environment defined by fewer decision makers, larger contracts, and…

Basics of Streaming breaks down how live, DVR, and time-shifted viewing have become essential pillars of modern OTT strategy. These features aren’t just conveniences, they directly impact engagement, session time, and retention. As more platforms lean into live events and…

Netflix is reportedly exploring bids for Premier League broadcast rights in the U.S. and Europe, signaling a potential shift toward regular live sports programming. With NBC’s U.S. rights expiring in 2028 and UK rights locked until 2029, Netflix could challenge…

Basics of Streaming breaks down how interactive advertising is reshaping monetization in the OTT space. By letting viewers choose, shop, or engage directly within streams, platforms like Amazon, Hulu, Roku, and YouTube are turning ads into active experiences that drive…

Streamers slammed the brakes on scripted orders in early 2025, down 24% year-on-year. Western Europe and Asia Pacific took the biggest hits, while North America held steady and Latin America actually climbed. Amazon cut hardest, Netflix and Apple barely flinched.

Kirby explains why streamers are teaming up with professional wrestling promotions: recurring engagement, live monetization, and loyal fanbases. ESPN’s $1.6B WWE deal isn’t just about event rights, it’s about retention and content cadence to support its $29.99/month DTC launch. Netflix,…