Fubo has introduced four new interactive CTV ad formats—Transactional, Gamified, Rotating Carousel, and Geo-locator—to enhance viewer engagement and offer advertisers creative ways to connect with audiences. These formats aim to provide more personalized and engaging ad experiences, while driving measurable outcomes for brands.
Key Features of Fubo’s New Ad Formats:
- Transactional Ads: These ads feature custom overlays with QR codes that direct viewers to specific URLs, facilitating immediate purchases and streamlining the consumer’s path to purchase.
- Gamified Ads: By embedding themed trivia questions or polls directly into video spots, these ads encourage active participation without disrupting the viewing experience. Viewers can interact using their remotes, selecting responses and receiving instant feedback, thereby increasing engagement.
- Rotating Carousel Ads: This format allows advertisers to showcase multiple products or messages within a single ad unit. Viewers can navigate through the carousel using their remotes, providing a more interactive and personalized ad experience.
- Geo-locator Ads: These ads deliver content tailored to the viewer’s regional location, promoting nearby business locations and making the advertising more relevant and impactful.
The Impact of Interactive Ads
Research from Lucid shows that interactive ads increase brand awareness by 33% and purchase intent by 47% compared to standard video ads. These formats enable brands to make deeper connections with viewers, driving stronger engagement and better campaign performance.
Fubo’s Continued Focus on Innovation
Earlier this year, Fubo expanded its ad offerings with proprietary video formats such as The Triple Play and The Marquee. This latest suite of interactive formats underscores Fubo’s commitment to delivering results-driven tools for advertisers, while enhancing the viewing experience for audiences.
Why Interactive Ads Matter
As Connected TV grows, advertisers are increasingly leveraging interactive formats to stand out and drive results. These ads not only attract attention but also provide actionable metrics, such as audience interaction levels and click-through rates, making them an essential part of a modern CTV strategy.
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